One on One Interview with Fingerpaint - Brannon Cashion
Thought Leader:
Brannon Cashion, Managing Partner, Leaderboard Branding, Fingerpaint
Brannon Cashion discusses naming for branded pharmaceutical products.
· When should biopharma companies start thinking about the naming process?
· Why is it important to start so early in the process?
· What impact does the work you do have on the rest of the lifecycle of the product?