One on One Interview with Fingerpaint – Brannon Cashion

Thought Leader:

Brannon Cashion, Managing Partner, Leaderboard Branding, Fingerpaint

October 25, 2021      

Brannon Cashion discusses naming for branded pharmaceutical products.

· When should biopharma companies start thinking about the naming process?

· Why is it important to start so early in the process?

· What impact does the work you do have on the rest of the lifecycle of the product?

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