Commercialization: Page 57
-
PharmaVoice Team/PharmaVoice
Mining for Gold in Patient Communities
Mining for Gold in Patient Communities By Robin Robinson Companies find market research value from both public and private patient communities. During a recent social media summit with patient community members who live with diabetes, Roche discovered a vital piece of information that changed it...
By Robin Robinson • Jan. 28, 2013 -
PharmaVoice Team/PharmaVoice
Gone in 7 Seconds
Gone In 7 Seconds Marketers have two blinks of the eye to catch the attention of their potential audience. Multiple media delivery options, data-driven approaches, consensus-driven team processes, and the fear of regulatory backlash are just a few of the inkblots that can clutter the creative dra...
By Taren Grom • Jan. 28, 2013 -
PharmaVoice Team/PharmaVoice
Gamification is Serious Business
Research and case studies from both the academic and healthcare space bring forth ample evidence that games can improve patient compliance and healthcare outcomes. But can they effectively be used for physician education, sales training, and brand marketing? Forward-thinking gamification experts ...
By Robin Robinson • Jan. 28, 2013 -
PharmaVoice Team/PharmaVoice
On the Calendar
Coming ATTRACTIONS The 2013 Pharmaceutical Market Research Group (PMRG) Annual National Conference, March 10-12, 2013, at the Gaylord National Hotel, National Harbor, M.D., will focus on the intrinsic value that an evolved healthcare marketing researcher must bring to today’s global brands and o...
By PharmaVoice Team • Jan. 25, 2013 -
PharmaVoice Team/PharmaVoice
Talent Pool
Biotech Pool Dr. Michelle BERREY Chimerix Appoints CMO Chimerix, a biotechnology company developing orally available antiviral therapeutics, has named Michelle Berrey, M.D., chief medical officer. Before joining Chimerix, Dr. Berrey was chief medical officer at Pharmasset. Lindsay ROCCO Dendreon ...
By Taren Grom • Jan. 25, 2013 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Formulary Decision Makers Want Digital Resources from Pharma Companies Lose Revenue to Nonadherence Contract Sales to Grow KOL Advocacy is Critical Sidebar: Nonadherence Study Highlights Thought Leader Pool Shrinking as ...
By Taren Grom • Jan. 25, 2013 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New electronic and web-based applications, sites, and technologies Trending Now: As trials become larger and more complex, enhancing efficiency and traceability of clinical trial inventory is critical. PharmaVigilant has released I-Accountability, a drug accountability system that efficiently tra...
By Taren Grom • Jan. 25, 2013 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Featured Briefs: Publicis Healthcare Communications Group Launches Publicis Health Media Havas Health Launches New Global Agency Group INC Research Expands Global Consulting Capabilities Cenduit Introduces New Clinical Trial Supply Simulati...
By Taren Grom • Jan. 25, 2013 -
PharmaVoice Team/PharmaVoice
Marketing Tips & Techniques
Marketing Tips & Techniques: Twitter Symplur and the Healthcare Hashtag Project Best Practices in Advancing Twitter Presence Sidebars: By the Numbers: Symplur Healthcare Hashtag Project Top 20 Pharma Twitter Accounts Using Twitter to Identify Key Stakeholders Trending Now: 130 million tweets...
By Taren Grom • Jan. 25, 2013 -
PharmaVoice Team/PharmaVoice
UpFront
Awards… BBK Receives Web Health Award CRA Executives Honored InVivo Co-Founder Receives Award Ogilvy Wins Four Finalist Certificates at the Global Awards Wolters Kluwer Wins KLAS Award INDUSTRY at Large Bristol-Myers Squibb Foundation Supports Returning Veterans Pharmaceutical R&D Costs I...
By Taren Grom • Jan. 25, 2013 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
The Games Companies Play Gamification is not necessarily new to the corporate world, but the technologies that are now available are elevating gaming methodologies to a new level. For those of us who grew up in the era of Pong and Atari home videogames, boy have we come a long way. Wii, which rev...
By Taren Grom • Jan. 25, 2013 -
PharmaVoice Team/PharmaVoice
What's Your Social Media Strategy?
Social media has radically transformed the way customers and patients learn, act, and behave. So much so that many of our clients have come to expect it. So it is no surprise that the race is on to stake out an approach to integrate social media into the brand marketing mix. But unlike earlier tr...
By Robert Egert • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
Social Media and Stakeholder Engagement: Moving Beyond the Patient
It is not news that social media can be leveraged for effective marketing and communications programs at the corporate and brand level alike. Social media has been around for years (more than 10, considering Wikipedia was launched in 2001), and has been deployed with success by many pharmaceutica...
By Fred Petito • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
Digital Media and Clinical Trials: A Partnership for Delivering Speed, Cost and Quality
Effective clinical trial marketing is the backbone to trial success for many clinical trials. Finely tuned outreach programs can speed the patient recruitment process avoiding expensive clinical trial delays, and optimizing time to market of important new compounds. With more than 4,000 investiga...
By Liz Moench • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
Driving Brand Opportunity through Social Media Advocacy
Clearly, social networks are playing an increasingly important role in the healthcare decision process. According to the Pew Research Center, a third of Internet users have read someone’s commentary about health or medical issues online, and a quarter have consulted online postings reviewing spec...
By Erin Byrne • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
Feeding the Goat: Equal Parts Opportunity and Frustration
Is it just me or does anyone else have social media fatigue? It seems like we as an industry have spent the past three years talking incessantly about social media. We’ve wondered about the best platforms. We’ve stressed over a rogue post that sent our med/reg and legal departments begging for da...
By Elizabeth Estes • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
Understanding Physicians' Social Media Presence and Behavior
Life-sciences commercial teams are always looking for new and effective ways to communicate with healthcare professionals (HCPs). Traditional personal promotion has become more restrictive as fewer physicians are allowing visits from drug and medical device reps, and non-personal promotion channe...
By Dave Escalante • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Social Media: Moving Forward
According to industry statistics, millions upon millions of Americans are using social media — Facebook, Twitter, YouTube, community-based sites, Pinterest, etc. And every day the data show increasing use of social media for healthcare-related concerns. According to a recent PwC Health Research I...
By Taren Grom • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
C-Suite: Sales Training
Sales Operations Strengthen Amid Tighter Budgeting In the midst of a changing commercial landscape, pharma sales operations leaders are striving to produce vibrant organizations that develop and reward team members. The total spend on sales analytics has declined 55% compared with 2008 levels, ac...
By Taren Grom • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
Direct-to-Patient Campaigns: Dos and Don'ts
As the lines between traditional DTC and current DTP efforts blur, it is more crucial than ever to know what makes a DTP campaign successful. The long-established definitions of DTC and DTP are out of date and out of touch with today’s marketing environment. In just the recent past, tradition...
By Robin Robinson • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
Telehealth and Patient Outcomes: The Wave of the Future
Now more than ever, the industry faces the challenge of demonstrating that its products improve health outcomes and, therefore, companies need to take greater efforts to supply and support tools that help track patient outcomes and improve care. Experts participating in this forum about pharma’s ...
By PharmaVoice Team • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharmaceutical POOL Melissa Barnes Anne Nobles Lilly Names New Ethics Chief Melissa Barnes has been promoted to chief ethics and compliance officer and senior VP president of enterprise risk management at Eli Lilly and Company. In her new role, Ms. Barnes reports to John Lechleiter, Ph.D., chairm...
By Anne Gray • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Soft Metrics Uncover Medical Publications’ True Value Use of Efficacy and Effectiveness May Skew Reimbursement Decisions Extraneous Data Collected in Clinical Trials Cost Drug Developers Leading Biosimilar Companies Expe...
By Denise Myshko • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Symphony Health Solutions Launches ePrescribing Solutions Suite Optum Accelerates Late-Phase Research E-UPGRADES AND ENHANCEMENTS In other technology news Source Healthcare Analytics, a Symphony Health Solutions c...
By Denise Myshko • Dec. 27, 2012 -
PharmaVoice Team/PharmaVoice
What's New
New Trade Organization Launched With Goal Of Creating A Voice For Research Sites Trending Now: Industry veterans seek to give sites an active community. The Society for Clinical Research Sites (SCRS) was launched in October 2012. SCRS was founded in response to the growing need for a trade organi...
By Taren Grom • Dec. 27, 2012
Previous
