Commercialization: Page 50
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PharmaVoice Team/PharmaVoice
C-Suite: Digital Agencies
We asked C-suite executives throughout the digital arena to provide their insights on what the biggest opportunities are for innovation, what the biggest barriers are, and identify a recent innovation that is improving the process. Leigh Householder Chief Innovation Officer GSW Opportunities: We’...
By Taren Grom • May 29, 2014 -
PharmaVoice Team/PharmaVoice
Multi-channel Prescriber Marketing New Solutions for a Waiting Market
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage." — Jack Welch, author and former chairman and CEO of General Electric While the healthcare market has seen dramatic changes, the impact has been especially significant on p...
By Taren Grom • May 29, 2014 -
PharmaVoice Team/PharmaVoice
Creating Great Creative
Market forces and patient expectations make coming up with the next big creative idea more challenging than ever. In today’s patient-focused and patient-driven marketplace, it is going to take more than a purple pill, a green moth, or an Italian-accented bumblebee to make a connection with patien...
By Robin Robinson • May 29, 2014 -
PharmaVoice Team/PharmaVoice
Last Word
Ben Kramer, M.D., VP of U.S. Medical Affairs, Immunology and Infectious Diseases, at Genentech, talks about patient education and adherence. PV: What do you think makes for a successful patient education program? Kramer: Patients need to be well-informed about their disease, and the information h...
By Ben Kramer • May 29, 2014 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool executive appointments and promotions in the healthcare industry Pharma Pool DR. UDIT BATRA EMD Millipore Introduces CEO and President EMD Millipore, the life-sciences division of Merck KGaA, has appointed Udit Batra, Ph.D., as president and CEO, responsible for the organization’s str...
By Ann Grey • May 29, 2014 -
PharmaVoice Team/PharmaVoice
On the Calendar
The Calendar Industry Events and Conferences, including Special Discounts Coming Attractions This year marks the 50th Anniversary of the DIA Annual Meeting, the largest multidisciplinary event that brings together a global network of life-sciences professionals to foster innovation that will lead...
By Heather Hummel • May 29, 2014 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Spending on Compounded Medications More Than Doubled in 2013 Cost increases drive higher drug trend for worker’s compensation Significant increases in cost-per prescription drove drug trend for workers’ compensation payers higher in 2013, according to research by Express Scripts. Overall pharmacy...
By Denise Myshko • May 29, 2014 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
QualityHealth Develops Opt-In Program to Recruit Patients Trending Now: Clinical Trial Connection deepens patient recruitment insight and improves reach and conversion. QualityHealth has expanded its clinical trial recruitment services to include an advanced opt-in program, the QualityHealth Clin...
By Denise Myshko • May 29, 2014 -
PharmaVoice Team/PharmaVoice
What's New
Roska Healthcare Advertising Is Now PulseCX TrendIng Now: Customer experience is focus of rebranded agency. Roska Healthcare Advertising has changed its name and brand identity to PulseCX to capture the agency’s focus on the healthcare customer experience, or CX. “The ways in which customers and ...
By Ann Grey • May 29, 2014 -
PharmaVoice Team/PharmaVoice
Social Buzz
FDA’s Thomas Abrams Discusses Social Media’s Impact on the Regulatory Area TRENDING NOW: Social media is changing the regulatory environment. PharmaVOICE asked Thomas Abrams, director of the Office of Prescription Drug Promotion in the FDA’s Center for Drug Evaluation and Research, how social med...
By Taren Grom • May 29, 2014 -
PharmaVoice Team/PharmaVoice
Innovator's Corner
Make Way for “Electroceuticals" Innovator’s Corner John Rogers, Ph.D., at the University of Illinois, is working on a biodegradable battery that could eventually lead to a new kind of implantable drug-delivery device. Imagine a programmable drug-delivery system controlled by radio signals that ...
By John Rogers • May 29, 2014 -
PharmaVoice Team/PharmaVoice
UpFront
INDUSTRY at Large Sanofi Pasteur Raising Awareness about Meningitis Sanofi Pasteur Raising Awareness about Meningitis Sanofi Pasteur, the National Association of School Nurses, Voices of Meningitis, a public health initiative, and 12-time Olympic Medalist swimmer Dara Torres are coming together t...
By Denise Myshko • May 29, 2014 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Making Medicine Personal During the 10th Annual State of Personalized Medicine Luncheon hosted by the Personalized Medicine Coalition (PMC) in March, Edward Abrahams, president of PMC stated: “As our understanding of individual variation continues to develop, personalized medicine products must o...
By Taren Grom • May 29, 2014 -
PharmaVoice Team/PharmaVoice
C-Suite: Advertising Agencies
We asked C-suite executives throughout the healthcare advertising arena to provide their insights on what the biggest opportunities for innovation are, what are the biggest barriers, and identify a recent innovation that is improving the process. Ken Begasse Founder, CEO Concentric Health Exper...
By Taren Grom • April 28, 2014 -
PharmaVoice Team/PharmaVoice
HBA's 2014 Rising Stars
Joyce Acbay Senior Director, Regulatory Affairs Actelion Pharmaceuticals Joyce is passionate about mentoring women and helping others reach their professional goals. Lorrie Albinson Associate Director, Sales Training and Development Actavis Brand Sales Actavis Lorrie is a distinguished leader at ...
By Taren Grom • April 28, 2014 -
PharmaVoice Team/PharmaVoice
The Power of the Hashtag
The Power of the Hashtag #Pharma uses #hashtags to organize the thousands of #healthcare Twitter conversations taking place #daily. If you are Jimmy Fallon, hashtags can be funny, irreverent, and inappropriate. The comedian’s popular skit with Justin Timberlake about using hashtags in real-life c...
By Robin Robinson • April 28, 2014 -
PharmaVoice Team/PharmaVoice
PharmaTrax
New Technology is Driving Breakthroughs Trending now: Cloud-based applications, embedded analytics, and integrated systems are lowering pharma and payer costs and improving patient outcomes. Life-sciences companies are aggressively embracing new technology-driven approaches to commercialize their...
By Denise Myshko • April 28, 2014 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New electronic and web-based applications, sites, and technologies Veeva Launches Communications Channel Trending Now: New Web-based channel enables life-sciences companies to interact with healthcare professionals online anytime, anywhere, and on any device. Veeva Systems has introduced Veeva ...
By Denise Myshko • April 28, 2014 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Parexel Launches Regulatory Outsourcing Service Trending Now: Regulatory information management solutions to enhance client value. Parexel, a global biopharmaceutical services provider, has launched a new service line designed to provide a ...
By Ann Grey • April 28, 2014 -
PharmaVoice Team/PharmaVoice
Social Buzz
Pharma Helps Fund Revamped Patient Portal for Epilepsy Trendwatch: Patients drive industry’s social media use. The Epilepsy Foundation has revamped its website — epilepsy.com — to help improve treatment and care and to position itself as a community hub accessible from any device with access to t...
By Taren Grom • April 28, 2014 -
PharmaVoice Team/PharmaVoice
The Entrepreneur's Journey
The Entrepreneur’s Journey Self-starters outline what it takes to succeed as an entrepreneur in the life-sciences industry. Life-science entrepreneurs face seemingly insurmountable challenges every single day, yet studies show that they are some of the happiest and most optimistic people in the w...
By PharmaVoice Team • March 27, 2014 -
PharmaVoice Team/PharmaVoice
On the Calendar
The Calendar Industry Events and Conferences, including SPECIAL DISCOUNTS Coming ATTRACTIONS The 5th Annual Outsourcing in Clinical Trials East Coast Conference will convene in Philadelphia in May 13-14, 2014. The 2014 event will focus on how companies from the region can implement effective clin...
By PharmaVoice Team • March 27, 2014 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma Trax Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Diagnosis of Rare Diseases Remains Difficult Breakthrough Designation Has Potential to Shorten Development Time Cross-Functional Communication of Regulatory Strategy Boosts Impact Growth Expected in eClinical...
By Denise Myshko • March 27, 2014 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
Tools of the Trade New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: PharmaKinnex Launches Physician Engagement Tool ZS Associates Releases Business Intelligence Tool Accelrys Launches Cloud for Discovery Partnerships TrialNetworks Launches Directory for Trial C...
By Denise Myshko • March 27, 2014 -
PharmaVoice Team/PharmaVoice
What's New
What’s New New Healthcare-related Products, Services, and Companies Featured Briefs: New Janssen Group To Target Unmet Global Health Needs Caplan Associates Launches Grad Advantage New Agency Network Deloitte Launches ConvergeHealth PDR Launches 4th Channel FDA and European Medicines Agency Stren...
By Ann Grey • March 27, 2014
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