Commercialization: Page 27
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PharmaVoice Team/PharmaVoice
SHOWCASE: Supply Chain: Rethinking the Supply Chain in the Personalized Medicine Age
Typically, pharmaceutical manufacturing has involved large batch production. However, personalized medicines are highly complex and can’t be made to the same scale or delivered using the same siloed supply chain processes. This poses several organizational challenges for companies, which will nee...
By PharmaVoice Team • Oct. 1, 2018 -
PharmaVoice Team/PharmaVoice
Driving Cost Savings Through Shared-Resources Logistics
For years, pharmaceutical manufacturers have been challenged to lower the costs of moving pharmaceuticals from point A to point B, while keeping them safe at every step in the supply chain. This challenge is more pronounced today as manufacturers face growing pressures to reduce costs, increase e...
By Joel Wayment • Oct. 1, 2018 -
PharmaVoice Team/PharmaVoice
Marketing to Women
Women make about 80% of healthcare decisions for their families, according to the United States Department of Labor. Crafting messaging that connects with these key decision-makers requires marketers to guard against gender-based stereotypes. “From the #MeToo Movement to Fearless Girl, women are ...
By Robin Robinson • Oct. 1, 2018 -
PharmaVoice Team/PharmaVoice
Agency Executive Roundtable
Heavy is the Crown Without a doubt talent — recruitment, retention, and engagement — is the biggest challenge our agency executives face today. At the same time, technology, ideation, shared value, and time are also top of mind. Sharon Callahan. TBWA\WorldHealth. The first challenge that comes to...
By PharmaVoice Team • Sept. 1, 2018 -
PharmaVoice Team/PharmaVoice
Changing the Channel: A Data-First Approach To Marketing
Amazon does it. Zappos does it. Even your local grocery store does it. Yes, stores are using apps to personalize your shopping experience by directing coupons to you that are the most relevant to you and your shopping habits. All of this isn’t new, but what is new is that life-sciences companies ...
By Robin Robinson • Sept. 1, 2018 -
PharmaVoice Team/PharmaVoice
SHOWCASE: Marketing: Meeting Customers Where They Are: Marketing 3.0
Today, pharmaceutical marketers are under pressure to assess the channels and methods they have traditionally used to engage with customers in response to the changing behaviors and expectations of physicians, payers, and consumers. That could take a shift in thinking for the industry, since desp...
By PharmaVoice Team • Sept. 1, 2018 -
PharmaVoice Team/PharmaVoice
Is There Room for the Greater Good in Healthcare Marketing?
There was a time when the job of PR departments was either pushing out positive news of a company’s good deeds or reacting to bad news. Over the last two decades, with ever-increasing levels of digitally enabled transparency, this dynamic has shifted. Organizations need to practice what they prea...
By Andrew Schirmer • Sept. 1, 2018 -
PharmaVoice Team/PharmaVoice
Trying to Reach Healthcare Professionals and Consumers? Social Media Is the Answer.
Social media is a powerful platform for reaching HCPs and consumers alike. There are nearly 200 million active social media users in the United States alone, so it’s almost guaranteed that your target audience is using social channels, consuming content about anything and everything. So why not t...
By Brandie Linfante • Sept. 1, 2018 -
PharmaVoice Team/PharmaVoice
No Brakes: Picking the Partner to Speed Oncology and Rare Disease Candidates to Market
Imagine a company created with an end goal of delivering lifesaving therapies to patients faster while mitigating risks, minimizing obstacles, and maximizing time on market. Sounds like a turbocharged unicorn, right? Enter Precision Medicine Group (PMG)—built with a laser focus on quality and exp...
By Carolyn Morgan • Sept. 1, 2018 -
PharmaVoice Team/PharmaVoice
Who's on the List - By Category
Who’s on the List — 2018 Indexed by Category Brand champions Beth Barron CMI/Compas Eric Densmore AbelsonTaylor Vic Noble Shire Pharmaceuticals Change Agents Michel Dahan Akebia Therapeutics Jennifer De Camara Johnson & Johnson Bunny Ellerin Columbia Business School La’Wana Harris Sanofi Dr. ...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Brand Champions
Eric Densmore For Helping Hep C Patients Find a Cure Title: Senior VP, Account Director Company: AbelsonTaylor Education: BS, Marketing, University of Illinois — Champaign/Urbana Family: His wife, Amy, he truly couldn’t do what he does without her; his parents, who gave him the advice and educati...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Change Agents
Dr. Patrice Matchaba For Advancing the Quest for Global Access Title: Group Head of Global Health & Corporate Responsibility Company: Novartis AG Education: MD, University of Zimbabwe; Harvard Business School Program for Management Development A number of years ago, Dr. Patrice Matchaba’s mot...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Clinical Experts
Nariman Nasser For Creating Opportunities for Sites Title: VP, Site Engagement Company: Continuum Clinical Education: BS Microbiology, Arizona State University Hobbies: Swimming, biking, snowboarding, and anything outdoors that provides an adrenaline rush Associations: SoCRA, DIA, ACRP Social Med...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Digital Experts
Xavier Flinois For Being a Technology Pioneer Title: President, Parexel Informatics Company: Parexel International Education: MEng, École nationale des ponts et chaussées; MSci, Ecole Polytechnique Family: Wife, Christelle, a laureate writer; children Astrid, Thibault, Alex, and Diane, all passio...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Marketers
Dan Guinipero For Bridging the Gap Between Sales and Marketing Title: Director, Cardiovascular Marketing, Brand Marketing Company: Boehringer Ingelheim Education: BBA, Marketing, Roanoke College Social Media: PErsonal Brand: There are no barriers Dan Guinipero, director, cardiovascular marketing,...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Technologists
Sabina Ewing For Creating a Global Impact by Leveraging Technology Title: VP Company: Pfizer Family: Parents, John and Martina; grandfathers were Paul (Mary) and Randolph (Lucita); husband, Derby; daughters, Kerrine and Malia Hobbies: Traveling, reading, spending time with family and friends, and...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Red Jacket Honorees
PharmaVOICE introduced the Red Jacket Award, now in its fifth year, to celebrate the 10th anniversary of the PharmaVOICE 100. One of the criteria for being named a Red Jacket — our version of a Hall of Fame — is having been recognized previously as a PharmaVOICE 100 honoree, but it’s much more th...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Red Jacket Bill Drummy
Bill Drummy For Putting the Heart Into Healthcare Communications Title: Founder and Chairman Emeritus Company: Heartbeat Education: BA, Rutgers College; Henry Rutgers Scholar, Glasgow University Family: Wife Barrie Gillies, whose humor and tolerance have helped him succeed; 13-year-old son, Will,...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Red Jacket Dr. Sanjit Singh Lamba
Dr. Sanjit Singh Lamba For Building A Bridge Between People and Technology Title: Managing Director Company: Eisai Pharmaceuticals India Education: MBA, Kellogg’s School of Management; PhD, Gitam University; PGDMS, University of Mumbai; MPharm, Pharmaceutical Technology, Panjab University Family:...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Red Jacket Andrea McGonigle
Andrea McGonigle For Being a Health Technology Convener Title: National Managing Director, Health and Life Sciences Company: Microsoft Education: BS, University of Phoenix Family: Husband, Anthony; two children, Haley, 16, and Patrick, 12 Hobbies: Kids sports, Broadway shows, blogging, and travel...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Red Jacket Lynn O'Connor Vos
Lynn O’Connor Vos For Creating a Greater Impact in the Nonprofit Industry Title: President and CEO Company: Muscular Dystrophy Association Education: BS and BSRN, Alfred University Awards/Honors: HBA Woman of the Year Associations: Healthcare Businesswomen’s Association Social Media: Tweet: @lynn...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Red Jacket Melinda Richter
Melinda Richter For Empowering the Extraordinary Title: Global Head Company: Johnson & Johnson Innovation, JLABS Education: B Commerce, University of Saskatchewan; MBA, INSEAD Family: Victor Casale, her partner, her biggest fan and inspiration Hobbies: Heli-boarding in Alaska, diving with sha...
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Reading List
On the Book Shelf What are they reading? The PharmaVOICE 100 are curious and always in pursuit of continual learning to expand their knowledge and hone their leadership strategies. This is sampling of their readlng list. Download PDF
By PharmaVoice Team • Aug. 1, 2018 -
PharmaVoice Team/PharmaVoice
Upfront
Bayer Unites with Advocacy Groups to Raise Awareness about Colorectal Cancer Bayer has announced another year of its partnership with patient advocacy organizations Colorectal Cancer Alliance and Fight Colorectal Cancer. Bayer is touring with the alliance on the national Big Colon Tour in 2018 to...
By PharmaVoice Team • June 1, 2018 -
PharmaVoice Team/PharmaVoice
HealthTech
Caffeine-Containing Biocompatible Gels for Drug Delivery Trend Watch: Gels and AR advances create new methods of disease treatment, monitoring and diagnosis Researchers at MIT may use caffeine to jump start their day, but they are also working on using it as a catalyst for a biocompatible polymer...
By PharmaVoice Team • June 1, 2018
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