Commercialization: Page 105
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PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies DataLabs Launches Products to Enhance e-CDM DataLabs has released DataLabs Clinical, a single data-management system that unifies the functionality of paper data entry (PDE) with the flexibility of electronic data capture (EDC). D...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
On the Cover Drugs in the real world There is an increasing need for more information about prescription drugs once they are approved and available to the larger marketplace. Phase IV studies have become important vehicles for postapproval risk-management and drug-safety assessment. Features The ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice -- Letters
Damn the Torpedoes, Full Speed Ahead Recent calls from academic ivory towers to end pharmaceutical and device company collaboration with doctors and medical centers are stupefying and potentially dangerous. Stupefying because pharmaceutical companies are often a patient’s best ally against pain, ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Birth of a New Market
Women want more than just birth control. They are looking for additional benefits from contraceptives to meet their individual needs. By Cynthia Borda A wide choice of contraceptive products has been introduced to the market in recent years, representing innovative new products and options in bir...
By Cynthia Borda • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Value of Postmarketing Studies
Timothy Pratt, Ph.D., Chief Marketing Officer and Principal Scientific Advisor of MedNet Solutions Inc., discusses how postmarketing research, just like everything else successful companies do, is all about marketing, and marketing is all about meeting customers’ needs. Properly constructed and e...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Phase IV studies appear to be the hottest thing in clinical research. More and more companies are fulfilling their regulatory commitments, more CROs are benefitting from the outsourced programs, and physicians have additional avenues for bolstering their resumes. But what about the patients — you...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts Market for Biochips in Clinical Research Expected to expand As biochip technology makes the transition from bench to bedside in the clinical-trial process, improved patient therapies will result, according to a recent report from Frost &...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Courting Resolution
By Kim Ribbink Product Litigation is Straining the Industry Product litigation has become an onerous fact of life for the pharmaceutical industry. Roughly 50 products are currently under active litigation in the United States, according to various industry sources. Legal experts say it’s not so m...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
CRM: Can it really be pulled off? Contributed by Ian Cross It’s official — all direct-to-consumer (DTC) ads now look the same. TV commercials have gone the way of concerned physicians depicted as animated characters who look like Pixar movie extras or the loving, older couples, who will never ret...
By Ian Cross • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
Star Volunteer Sharon Callahan, president of Summit Grey, has been named as the 2006 HBA Star Volunteer by the Healthcare Businesswomen’s Association (HBA). Aside from leading the interactive agency, Ms. Callahan dedicates much of her time to HBA activities. She began her involvement in 1989 and ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Measuring Online Success
Measuring Online Success Gary Mincieli, President Patrick Sosalski, Senior Online Business Analyst Internet marketers are projected to allocate billions of dollars this year to reach the healthcare consumer. These dollars will be divided among banner campaigns, search networks such as Goo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Patients, Not Just Physicians, Need Continuing Education
Patients, Not Just Physicians, Need Continuing Education A knowledgeable patient needs to become the norm, and effective education can improve the overall quality of his or her healthcare treatment. Trapezoid Healthcare Communications LLC Alan Toltzis, President ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Hitting the Moving Target: Reaching Key Decision Makers to Avoid Therapeutic Substitution
Hitting the Moving Target: Reaching Key Decision Makers to Avoid Therapeutic Substitution The Media Mix Linda Ciccarelli Senior Media Director Gwen Canter Media Director Jasmine Robinson Assistant Media Director The right media mix directed toward influential targets should a...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Role of Independent Agencies
The Role of Independent Agencies Independent agencies need to harness unconventional thinking for every client challenge. The lack of bureaucracy and nimble structure can only be a strength if it leads to better ideas. The Agency Structure Agencies — large and small, independent and netwo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Winning Approach To New Business: To Pitch or Not to Pitch?
The Winning Approach To New Business: To Pitch or Not to Pitch? The Agency Process Steven Michaelson Founder/CEO Wishbone/ITP Inc. It is a common industry tenet that new business is the life blood of an agency. Unfortunately, it can also be the death of an agency. Developing a strong, consistent,...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Building a Global Vision for Brands
Building a Global Vision for Brands Global Branding Richard T. Minoff President, Dorland Global Health Communications Dorland Global Corp. The convergence of markets and media across international lines provides rich opportunity for healthcare companies to achieve new levels of...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Strategies Behind Creative
Jay Doniger VP, Creative Advertising Donahoe Purohit Miller Anshal Purohit Director, New Business Development Too many creative campaigns are crafted on ideas of what would look great, be different, or have “stopping power,” without considering the brand itself. Strategic Creative There must have...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Winds of Change Letter from the Editor By Daniel Limbach You may have recently noticed fewer TV spots for allergy medications, cholesterol-lowering drugs, and erectile dysfunction pills. 2005 was a year of change for pharmaceutical advertisers, with some big players walking off the field, pr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Role of the Customer-Centric Agency
The Role of the Customer-Centric Agency Stonefly Communications Group The Agency Structure Today’s rapidly evolving pharmaceutical industry is a landscape of pharmaceutical giants, emerging biotechs, and agile entrepreneurs — all working hard to develop products and services into brands that...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Letter from the Editor The Forum Advertising: What a difference a year makes. While 2005 will be remembered by pharmaceutical companies as a year of great change, 2006 will be thought of as the year of changing strategies. Company Listing by Topic of Interest Agency Services ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Finding the Female Voice
Finding the Female Voice The Creative Process With the short lives of pharmaceutical brands and the increasing number of female influencers, finding the female voice becomes a critical factor in the impact your brand has on the market. Marcee Nels...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Unlocking the Dynamics of Emotional Branding
In marketing medical products, manufacturers have traditionally relied on the white-coat approach to convince physicians and other medical professionals to use a product or recommend it to their patients. For decades, marketers have gathered data and used the information in their advertising to c...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Being a Brand Steward
Being a Brand Steward Nanette Foster VP/Senior Brand Planner One of my favorite definitions for stewardship is from Peter Block, author of “Stewardship and the Empowered Manager.” The definition he uses is “holding something in trust for another.” I believe this brilliantly simple definition...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Organizing the Marketing Plan to Achieve a Better Bottom Line
Promotional Planning Organizing the Marketing Plan to Achieve a Better Bottom Line Communications Media Inc. The elements of effective strategic planning never change: we plan, we execute, we analyze, we adjust, and we plan again, hopefully, having learne...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
It All Comes Down to Creative
It All Comes Down to Creative The Hal Lewis Group Inc. VIEW on Advertising March 2006 Creative work must be the sound, smart, clever, intuitive, provocative, compelling expression of the brand strategy. Separate them at your peril. Peter Siegel, Executive Creative Direct...
By PharmaVoice Team • Jan. 2, 2008
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