Commercialization: Page
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PharmaVoice Team/PharmaVoice
E-Media
GE Healthcare Launches Laboratory Assets System GE Healthcare has introduced Scientific Asset Services, a laboratory asset services offering that can save pharmaceutical and biotechnology companies up to 20% of their total service costs and optimize service operations. Scientific Asset Services p...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Making the Web Patient Friendly
As patients and consumers continue to turn to the Internet for health-related information, pharmaceutical marketers are refining their search engine optimization (SEO) strategies to make sure information-hungry consumers are being correctly directed to the right sites. Getting, and Staying, on To...
By Elisabeth Pena Villarroel • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies U.S. Subsidiaries Form Daiichi Sankyo New U.S.-based company expected to fuel growth. Sankyo Pharma Inc., Daiichi Pharmaceutical Corp., and Daiichi Medical Research have integrated their U.S. businesses, creating a new pharmaceutical compan...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Celebrating Compliance
Celebrating compliance successes 5th Annual Patient Compliance, Adherence, and Persistency Conference AstraZeneca’s Commitment to Compliance Astrazeneca is focused on getting the best from every medicine it makes by exploring all the ways it can be used or improved. This commitment to innovation,...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Overemphasis on Salesforce May Shortchange Promotion
Larry Iaquinto of Interlink discusses why a well-balanced marketing program that includes advertising, public relations, and nonpersonal sales promotion is critical for getting the sales message to customers. Overemphasis on salesforce may shortchange promotion Larry Iaquinto, President and Chief...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Linda DaSilva Kristina Duke Terri Fortenberry Sean Spears David Vaught Cathy Zhang Eisai Hires and Promotes Eisai, Teaneck, N.J., the U.S. pharmaceutical subsidiary of Tokyo-based Eisai Co. Ltd., has made several staff appointments. Linda DaSilva has been promoted to senior director, ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Meet the R&D Leaders
By Denise Myshko Executives charged with R&D responsibilities within biotech and pharmaceutical organizations, both large and small, face myriad opportunities and challenges. Drug development is a costly and risky business. The pharmaceutical industry is challenged by many factors related to ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A Rising Tide for Clinical Services
A Rising Tide for Clinical Services By Daniel Limbach June 2006 VIEW on Clinical Services Contract drug-development expenditures were $19 billion in 2005 and are expected to increase at an annual rate of 17%, eventually exceeding $42 billio...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
In this day and age when individuals are granted almost instant cult status based on subjective, if not dubious, talent, the “star” label can sometimes lose its luster. And while we live in a cynical world, where the next American Idol is about to be crowned by millions of Americans, it’s nice to...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies McGraw-Hill’s Access Medicine Launches Online Neurology Resource McGraw-Hill Medical Publishing has released Adams and Victor’s Principles of Neurology on its AccessMedicine.com platform. Adams and Victor’s Principles of Neurology...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A Model for Success
Alternatives to the integrated pharmaceutical company business model — such as development-only or hybrid models — are taking hold as smaller players contribute to the industry’s value chain. Ansbert Gadicke MPM Capital The development-only business model makes complete sense, but it is extremely...
By Denise Myshko • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
Biotech pioneer recognized Dr. Zaffaroni Receives 2006 Biotech Heritage Award The Chemical Heritage Foundation (CHF) and Biotechnology Industry Organization (BIO) presented the 8th Annual Biotechnology Heritage Award to Alejandro Zaffaroni, a pioneer of the biotechnology revolution and a legendar...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Creative Marketing: New Challenges, New Attitudes, New Tools
To meet the challenges presented by a number of converging factors that are impacting the status quo, marketers are turning to a vast array of tools. Experts view specialized direct-to-patient communications as the wave of pharma marketing’s future. Programs that include focused messages to targe...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Featured Product and Service Showcases Ateb Inc. BioCor Criterium Inc. DVC HealthCare Inc. The Hal Lewis Group Inc. inVentiv Health Medidata Solutions Inc. MedNet Solutions MProven LLC NXLevel Inc. Stinson Brand Innovation Inc. Sudler & Hennessey Directory of Companies by Catego...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Seung Baick James Bruno Advancis Strengthens Sales and Marketing Capability Advancis Pharmaceutical has hired Seung Baick as assistant product director, responsible for planning and executing marketing initiatives for the company’s Keflex antibiotic franchise. Advancis, Germantown, Md...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Featured Product and Service Showcases AchieveGlobal Campbell Alliance CMR Institute inVentiv Health NXLevel Inc. PLEXUS Learning Designs Inc. TNS Healthcare Wilson Learning Corp. Directory of Companies by Category Career Development Contract Sales E-Learning Executive Coaching ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Lessons from the Garden: Care and Feeding Needed to Grow Great Biotech Brands
Lessons from the Garden: Care and Feeding Needed to Grow Great Biotech Brands VIEW on Biotech April 2006 Branding David Winigrad President Maureen Mangiavas Senior Director, Business Development The 1979 film “Being There” is the memorable story of Chance the Gardener, portrayed by Pet...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Modeling Change
Modeling Change Predictive Measures Sharen Godwin VP, Rx Patient Messaging Solutions VIEW on Biotech April 2006 There is a paradigm shift happening within the industry — a modeling change that embraces innovation to improve wellness and the overall healthcare outlook....
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Unraveling the Strands of Online Success
Web-based promotional initiatives are cost-effective strategies for biotech companies to promote their technologies and clinical successes to investor communities, but too few consider the proper metrics for successful campaigns. There are countless bits of informa...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's on Your Mind -- Opinions
Alternatives to the integrated pharmaceutical company business model are taking hold as smaller players contribute to the industry’s value chain. Some of these newer players are focusing on specific areas, such as development, while others are creating hybrid models. We asked PharmaVOICE readers ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Avoiding Undue Influence
Thought leaders — scientific and clinical experts — play a pivotal role in helping pharma companies identify key topics of interest to physicians. Depending on their role, these KOLs provide launch and sales support or play a critical role in continuing medical education. They provide solid, evid...
By Autumn Konopka • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
On the Cover Creative marketing: New challenges, new tools, new attitudes Marketers are turning to a vast array of tools to meet today’s challenges. The hot tools are predominately patient focused instead of the broader, mass- marketing approach of DTC. FEATURES Combination products: Drugs and de...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
On the Cover Meet the R&D leaders Executives charged with R&D responsibilities within biotech and pharmaceutical organizations — large and small — face myriad opportunities and challenges. FEATURES Making the Web patient friendly With a shift in marketing’s focus to direct-to-patient and ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's on Your Mind -- Opinions
Politics and Healthcare Politics and healthcare are inextricably intertwined. What happens on the Hill inevitably impacts the medicine cabinet. But not all politics are good politics. We asked our readers to identify the politicians and lobbyists who understand the medical/pharmaceutical industry...
By PharmaVoice Team • Jan. 2, 2008
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