Atlantic Highlands, NJ, July 24, 2026 — Medical communications teams at life science companies, medcom agencies and academia face persistent operational challenges: multiple review cycles, and significant cost. Generic AI writing tools offer speed but lack scientific rigor and storytelling skills.
Science Branding Communications (SBC), a scientific storytelling company with 15 years of pharmaceutical experience announces the launch of MEDSTORY•AI.
MEDSTORY•AI is a proprietary scientific storytelling partner. The platform systematically selects from a library of curated story angles used to identify specific gaps between what target audiences believe and what current evidence supports. Every output is anchored to a Core Story Concept, a structural narrative device that makes high-impact, defensible medical communications achieve greater impact and engagement than conventional presentations.
“The story angle methodology is what separates this from other AI tools I’ve evaluated. It forces you to identify the precise gap between current clinical belief and the evidence before generating a single slide. The output requires human review and judgment, but the starting point is stronger than what you typically receive from agency first drafts.”
— Renu Juneja, President, ADPAL LLC
Co-lead Tri-state Chapter, Medical Affairs Professional Society (MAPS)
From a single user-directed session, MEDSTORY•AI produces three fully referenced outputs in one 90-minute session: a PPTX slide deck, a full-length white paper, and a concise video script. These materials typically require one to four months to deliver.
Every claim traces back to a specific sentence in the source literature, complete with the supporting quote, publication details, and exact location—giving users everything they need to verify it.
“With MEDSTORY•AI, the team produces a defensible first draft in less than 90 minutes, and every claim traces back to the source literature. The platform automates the scientific story architecture, so the team gets a strong authentic narrative faster than ever before.”
— Dr. Edward Perper, CEO, SBC
To learn more about MEDSTORY•AI or schedule a demo, contact Bernie Coccia, at [email protected] or go to www.sciencebranding.com/medstoryai-overview/
Science Branding Communications, Inc., known as SBC, is a scientific storytelling company with 15 years of experience developing evidence-based medical communications for life science companies and their agencies. SBC is the developer of MEDSTORY•AI and its underlying proprietary storytelling framework.
