December 8, 2025, New York and London – OPEN Health is pleased to announce that Diala Habib, PhD — an MM&M 40 under 40 honoree — has been appointed President of two of its practices, Promotional Medical Education and Patient Engagement. With her hire, OPEN Health is redoubling its commitment to leveraging engagement with healthcare professionals (HCPs) and patients to advance health impact.

Diala brings nearly 15 years of experience in promotional medical communications. She has built high-performing teams, established breakthrough capabilities, and partnered with global biopharmaceutical leaders across multiple launches in diverse therapeutic areas. Diala is known for her clarity, competitive drive, and unwavering commitment to meaningful work. 

Her perspective is shaped by a single provocative question: Do we truly understand how involved patients and caregivers are in today’s health decisions—and are we creating solutions that reflect that reality? This question sits at the center of Diala Habib’s bold, transformative vision. She believes the industry doesn’t need another promotional medical education offering, it needs a reset built on trust and human-centric understanding of HCPs, patients, and client needs.

“The truth is, most promo med ed agencies look and sound the same,” said Diala. “Scientific rigor and data-driven insights are essential, but they’re also the cost of entry in today’s market. The industry doesn’t need another group pushing out more of the same. What it needs is something more human, something that starts with the raw truth, draws out meaningful insights about HCPs and patients, and turns those insights into measurable action.” As patients and caregivers take an increasingly active role in health decisions, Diala sees an urgent need to connect scientific excellence with humanity. “When we elevate the HCP experience and amplify the patient’s voice in the same breath, we bridge the gap between science and the people it’s meant to serve. That’s where education becomes transformative. That’s how decisions and lives change.” She added, “I’m excited to be joining OPEN Health at a time of significant transformation for the group. My goal is to build an environment that attracts, develops, and retains the best talent in the industry, people who are driven to deliver high-impact, human-centered solutions for our clients.”

Matt D’Auria, CEO of OPEN Health, said, “Diala brings vision, experience, and fresh energy to OPEN Health. Her unique ability to blend scientific rigor with creative strategy will elevate our approach to patient-centric scientific storytelling, supporting new therapeutic advances. Under Diala's leadership, OPEN Health will transform healthcare communication and foster deeper connections with HCP and patient communities.”