Newark, NJ — September 19, 2025 — Brick City Greenhouse (BCG), an award-winning healthcare marketing agency, was proud to celebrate its 10-year anniversary in September.
Founded in 2015 by Renée Wills, Ashley Schofield, and Fred Kinch, the agency launched with a clear mission: to address the pain points marketers faced with traditional agencies and create a better model for both clients and staff.
“From the start, we deliberately focused on serving startups, because we knew the big network agency model wasn’t built to support them,” said Co-Founder Fred Kinch, “That focus on the startup mindset remains at the heart of what we do—whether we’re helping emerging biotech companies or supporting established brands that need to think and act like startups.”
A Different Kind of Agency Model
From day one, BCG reimagined the agency relationship by:
- Replacing billable hours with fixed-fee pricing for budget predictability
- Building purpose-driven teams with senior-level expertise
- Operating remotely since inception to stay agile and cost-efficient
This model ensures that every client receives experienced thinking and the right resources at the right time, without the inefficiencies and inflated costs of traditional models.
Industry Recognition
Over the past decade, BCG’s model has earned recognition across the healthcare marketing industry, including:
- MedAdNews Agency on the Rise (2019)
- MedAdNews Agency of the Year (2021, 2022)
- MM+M Independent Agency of the Year (2022)
- Inc. 5000 Fastest Growing Companies in America (2022)
- MM+M Best Places to Work (2019, 2024)
“While the awards are an honor, what we’re most proud of is our people,” said Co-Founder Renée Wills. “Our talented team and the clients who entrust us with their brands are what make BCG truly extraordinary.”
Looking Ahead
As BCG celebrates a decade of growth, the agency remains committed to its founding vision: empowering healthcare marketers, supporting startups, and redefining what an agency partnership can be.
“To those who once asked, ‘Are you sure you want to do this?’ the answer remains Absolutely,” said Fred Kinch.
Media Contact:
Renée Wills
Co-founder and Client Lead
Brick City Greenhouse
[email protected]
Building a brand without a playbook takes speed, clarity, and the right partner. Brick City Greenhouse was created for startups, relaunches, and lean teams inside larger organizations that need senior-level expertise without the layers of a traditional agency.
For the past decade, healthcare marketers have trusted us to deliver sharp strategy, bold creative, and a partnership model that’s fast, transparent, and focused on results. Fixed-fee pricing, direct access to experienced talent, and a culture of collaboration keep brands moving forward—without the red tape.
See what makes our approach different at brickcitygreenhouse.com.