Thought Leaders:

Leena Dalal, Vice President Brand Marketing at Alnylam
Kristin Morris, Creative Director at Dudnyk – a member of Fishawack Health.

October 19, 2020

Fishawack Health speaks to Leena Dalal, Vice President Brand Marketing at Alnylam, to reveal the untold story behind ONPATTRO, a ground-breaking therapy for ultra-rare disease hATTR amyloidosis. Then Kristin Morris, Creative Director at Dudnyk – a member of Fishawack Health … Read More »

Thought Leader:

Yadin Shemmer, Senior Vice President of Mango Health, a
TrialCard company

October 12, 2020

In this episode, we talk about the key pain points for patients and pharmaceutical brands across the patient journey. We also discuss how patient support programs benefit from mobile technology and how Mango Health is addressing the needs of the patient and the pharma compan … Read More »

Thought Leaders:

Mark Boesen, Pharm.D., J.D., Director of Pharmacy, TC Script LLC
Paul LeVine, VP of Business Partnerships, Mango Health, a TrialCard company

September 23, 2020

In this episode, we talk about how COVID-19 has impacted the pharmaceutical industry, as well as trends and predictions about the future of patient assistance programs and distribution of medications.

Thought Leaders:

Cory Johnson, National Sales Manager, TrialCard
Bobby Lewis, National Sales Manager, TrialCard

September 15, 2020

In this episode, I meet with Cory Johnson and Bobby Lewis, National Sales Managers at TrialCard. We talk about how virtual engagement is changing the way brands communicate with HCPs in order to increase sales.

Thought Leaders:

Jacylyn Bodmer, Chief Information & Technology Officer
Rebecca Kush, Ph.D., Chief Scientific Officer

August 10, 2020

In this episode, experts from Elligo Health Research talk about how clinical research must change to adapt to a pandemic. They also discuss using technology to change the research paradigm, the rise of decentralized trials, ways to better support patients, clinicians, and st … Read More »

Thought Leader:

Jonathan Andrus, Chief Business Officer, Clinical Ink

May 28, 2020

With COVID-19, the value of virtual trials with direct data capture (DDC) is obvious. Bring-your-own-device (BYOD) electronic patient-reported outcome (ePRO) solutions increase adherence while precluding the transfer of devices among patients. This white paper covers a Phase … Read More »

Thought Leaders:

Dan Chichester, Chief Experience Officer, Ogilvy Health
Amy Graham, Client Engagement Officer, Ogilvy Health
Ritesh Patel, Chief Digital Officer – Health, Ogilvy Health
Joe Youssef, Associate Director, Engagement Strategy, Ogilvy Health

April 22, 2020

For our 2020 Year in Preview issue, we asked 20 provocative questions covering a range of topics from molecule to market. We wanted to push the envelope to understand how the industry’s influencers think about aspirational goals in terms of health, what needs to happen to ad … Read More »

Thought Leaders:

Mohammad Yaghoubi, M.D., Chief Medical Officer at 81qd
Wes Michael, President and Founder of Rare Patient Voice

February 26, 2020

In this episode, Mohammad Yaghoubi, M.D., Chief Medical Officer at 81qd sits down with Wes Michael, President and Founder of Rare Patient Voice. They discuss the role of AI to support diagnosis and other issues related to improved patient care. Read the related white paper o … Read More »

Thought Leader:

Dr. Janine Collins, Executive Director, Safety, Epidemiology, Registries and Risk Management

December 17, 2019

In this podcast, UBC’s Dr. Janine Collins, speaks to the importance of risk management plans and key considerations and benefits of partnering to develop and implement a global risk management plan.

Thought Leader:

Eli Phillips Jr, PharmD, JD, Vice President, Insights & Engagement and Regulatory Sciences, Cardinal Health

October 11, 2019

The field of medicine is becoming increasingly precise with new advanced therapies that target disease at a cellular level and healthcare providers who are becoming “micro-specialists” in their fields. As care becomes more precise, so must the efforts to commercialize new dr … Read More »

Thought Leader:

Andrew Schirmer, CEO, Ogilvy Health

September 24, 2019

Andrew Schirmer discusses a grander plan for healthcare agencies as the industry evolves.

Thought Leader:

Bonnie Overton, Group Associate Creative Director, MicroMass Communications

August 23, 2019

In this episode, we talk about how behavioral science is addressing some of pharma’s biggest challenges.

Thought Leaders:

Anita Nelsen, Vice President, Translational Medicine, Parexel
Angela Qu, Senior Director, Biomarkers & Genomic Medicine, Parexel

July 2, 2019

The process of drug development is not on a sustainable path forward. The system is inefficient, lengthy and costly. Despite the rising costs of R&D, failure rates are as high as 90% and the average time to market now takes approximately 12 years. Companies are hard pres … Read More »

Thought Leaders:

Chen Admati, Head of Intel Pharma Analytics Platform, Intel Corporation
Marie McCarthy, Senior Director of Product Innovation, Information Technology, ICON

May 14, 2019

In this episode, Chen Admati and Marie McCarthy talk about utilizing emerging technologies to improve the efficiency of research and development in the pharmaceutical industry.

Thought Leaders:

Michelle Hoiseth, Chief Data Officer, Parexel
Leanne Larson, Corporate Vice President and WW Head, Real-World Evidence, Parexel

April 15, 2019

The process of drug development is not on a sustainable path forward and needs to shift in order to support patient needs. The system is inefficient, lengthy and costly. Despite the rising costs of R&D, failure rates are as high as 90% and the average time to market now … Read More »

Thought Leader:

Trina Stonner, President, Avant Healthcare

February 28, 2019

In this episode, Trina Stonner, President at Avant Healthcare discusses the evolving role of KOLs and their engagements with HCPs. There is also a companion white paper entitled “Being Engaging when Engaging KOLs,” which you can download uning the link below.

Thought Leader:

Van Zyl Engelbrecht, Clinical Project Director EU, UBC

January 16, 2019

In this episode, we talk about the history of Orphan Drug legislation, recent legislation and its effects on clinical research, effective clinical trial design for orphan drug trials, key elements of successful commercialization of orphan drugs, and more.

Thought Leaders:

Martin Roessner, MS, Corporate Vice President, Biostatistics, PAREXEL
Greg Cable, Senior Director, GDO Biostatistics, Global Head Biostatistics for Observational Research, PAREXEL

January 7, 2019

Many experts agree that the current state of pharmaceutical drug development is not on a sustainable path forward. The average drug-to-market time has stagnated at 12-years, R&D costs continue to rise, and failure rates are as high as 90%. To better understand these tren … Read More »

Thought Leaders:

Todd Wright, Senior Vice President, Avant Healthcare
Chris Ryan, Group Creative Director, Avant Healthcare

December 7, 2018

In this episode, Todd Wright and Chris Ryan discuss the science behind medical storytelling and how the agency works with clients to make the data memorable. It’s quite common for human brains to search for story in everything. Avant Healthcare puts this basic truth into pra … Read More »

Thought Leader:

Ian Spatz JD, MPA, Senior Advisor, Manatt Health

October 25, 2018

On October 15, the Trump Administration’s Center for Medicare and Medicaid Services, CMS, published a proposed rule that, if finalized, would require prescription drug makers to include prescription drug price information in broadcast advertising. The Administration stated t … Read More »

Thought Leader:

Laura Moore, Ed.D, CHES, Lead Health Psychology Specialist, Atlantis Healthcare

October 8, 2018

Dr. Laura Moore discusses the concept of “chronic cancer,” and the changing treatment landscape. She talks about the challenges in supporting people as they adjust to a cancer diagnosis and engage in self-management of their illness, including treatment adherence. She explai … Read More »

Thought Leader:

Kevin Kissling, VP, Third Party Logistics, RxCrossroads by McKesson

October 3, 2018

In this episode, we discuss the timing for planning your commercial strategy, key items in selecting a distribution partner, the most beneficial value-added services in a logistics plan, and business growth beyond the product launch.

Thought Leaders:

Sy Pretorius, MD, Chief Medical & Scientific Officer, PAREXEL
Alberto Grignolo, PhD, Corporate Vice President, PAREXEL

August 30, 2018

The Innovation Imperative: The Future of Drug Development, is a recent data-driven report developed and released by The Economist Intelligence Unit and commissioned by PAREXEL. The report examines drug development today and evaluates innovations that can accelerate clinical … Read More »