On the Cover Meet the R&D leaders Executives charged with R&D responsibilities within biotech and pharmaceutical organizations — large and small — face myriad opportunities and challenges. FEATURES Making the Web patient friendly With a shift in marketing’s focus to direct-to-patient and the growth of the Internet as a major source of health information, companies need to employ search engine optimization tactics to help direct consumers and patients to appropriate content. Meeting the needs of patients with rare diseases Incentives designed to bring drugs to the market to treat rare diseases have been successful, yielding 280 products, but there are still many patients without adequate treatment. Overemphasis on salesforce may shortchange promotion Larry Iaquinto of Interlink discusses why a well-balanced marketing program that includes advertising, public relations, and nonpersonal sales promotion is critical for getting the sales message to customers. Theresa Kane Musser — Finding balance Theresa Kane Musser believes success and happiness come from a rewarding job, teamwork, voluntary pursuits, and devoting time to family. Celebrating compliance Improving the compliance paradigm was the focus of the 5th Annual Patient Compliance, Adherence, and Persistency conference held in April. BIO 2006 — Annual Conference The 14th Annual International Convention of the Biotechnology Industry Organization held in April 2006, drew more than 19,470 attendees, setting a new record. DIA Showcase Products and services offered by companies exhibiting at the Annual Drug Information Association Meeting in Philadelphia in June. In Every Issue Letter from the Editor Raise your voice: Letters Opinions UpFront A brief review of industry news at press time PharmaOutlet Richard Piazza talks about the FDA’s guidance for e-PRO. PharmaOutlet Donna Lee Yesner talks about the Medicaid rebate program. PharmaTrax Sales, marketing, and R&D trends from industry analysts What’s New New healthcare-related products, services, and companies E-Media New electronic and Web-based applications, sites, and technologies On The Calendar Industry events Talent Pool Executive appointments and promotions John Rothman talks about the disparities of science and regulatory practice. Theresa Kane Musser embraces the concept of multidisciplinary teams. John Heilman receives one of AstraZeneca’s two awards for superior patient compliance campaigns. June 2006 PharmaVOICE Table of Contents

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