Positioning Sales Training as a Strategic Role in Pharmaceutical Organizations George Schmidt, Senior Practice Executive, Sales Practice Those salesforces that best understand the changing marketplace and deliver valuable information to physicians will differentiate their companies over the next several years. Campbell Alliance, Raleigh, N.C., is a specialized management consulting firm that serves the pharmaceutical and biotechnology industries, helping clients develop strategic and operational plans, as well as improve the efficiency of their internal operations. For more information, visit campbellalliance.com. May 2006 VIEW on Sales Training Strategic leadership

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