4 March 2009 VIEW on Advertising TABLE OF CONTENTS Table of Contents 3 6 16 17 18 20 22 24 26 28 30 32 Letter from the Editor The Forum Navigating New Channels: Traditional print and broadcast ad media face increasingly difficult financial restrictions and tough regulatory scrutiny, pushing the pharma industry to explore new channels through which to effectively and appropriately deliver messages that are of value to the physicians and patients they serve. Company Listing by Topic of Interest Agency Outlook CommonHealth — The New Melting Pot EvoLogue, part of CommonHealth — Channel Planning Is Integral to Strategy in the Changing DTC Environment Goble & Associates — You Can Only Do So Much Via Text Messaging… GSW Worldwide — Traffic Ahead: Hit the Brakes or Hit the Accelerator Palio — It’s Time to Take Our Heads Out of the Sand Topin & Associates Inc. — Wanted:A New Kind of Agency Person Social Media TNS Healthcare,A Kantar Healthcare Company — Observing Through Social Media to Create Effective Messaging Talent Development Purohit Navigation — A New Odyssey To Rediscover Mentoring Wishbone/ITP Inc. — Mentoring — A Necessity Supplier Showcase
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Commercialization
