August 2008 VIEW on Medical Education TABLE OF CONTENTS 3 Letter from the Editor 6 The Forum Medical Education: The Rules Change Again — With Pfizer’s decision to end funding of programs produced by commercial medical education and communications companies, the continuing medical education field sits on the cusp of yet another transformation. Company Listing by Topic of Interest Blended Learning 14 Med-IQ — Proving the Value of CME Throughout the industry, there needs to be a continued commitment to developing education that is compliant with ACCME standards and is focused on improving medical knowledge, everyday performance, and, ultimately, patient health. Evidence-Based CME 16 CME2 — Evidence-Based CME That Delivers CME providers face many obstacles, but by providing focused, credible, and relevant information that physicians can use; fielding appropriate program experts and thought leaders; and providing physicians with workable strategies to apply the information, they can ultimately influence physician behavior in line with his or her self-assessment and improve patient care and outcomes. Needs Assessment 18 INNOVIA Education Institute LLC — Incorporating Universal Needs Assessments In CME Planning: Benefits of the 1,000-Foot View By building a strong needs assessment foundation for your CME enterprise, the activities and education identified through this universal, 1,000-foot view can be built on legitimate, scientifically sound, and unbiased educational needs. Supplier Showcase

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