Teri Cox says the public isn’t aware of the industry’s role in patient advocacy. Dr. Paul Bleicher says it’s important to consider what components of a CRO will be used when determining budgets. Contents Richard Pascoe says leadership is understanding what motivates people. July 2005 On the Cover Advocacy relations: Finding common ground Where patient health is concerned, the goals of pharmaceutical companies and advocacy groups intersect. By finding common ground with the advocacy groups that represent specific patient populations, the pharmaceutical industry can move beyond being seen as just a manufacturer and marketer of medicines to being viewed as an ally and partner in a patient’s health and well-being. Features Accurately costing a clinical trial Streamlining the budget process not only leads to more accurate resource allocation, it also allows for better predictions and creates more accurate clinical-trial planning. A more formalized budgeting process can help companies see hidden costs, and this information can be used to determine whether trials should be done through CROs or internally. Building a body of connected knowledge: The organization’s strategic role in training The way people work isn’t the same today as it was 10 years ago, just as it won’t be the same 10 years from now. Debra Newton, President of NewtonEdge, discusses why rapid changes in technology, the regulatory environment, and the skills that new workers need to bring to the job market are making training an integral part of the work environment. Richard Pascoe — An officer and a leader From the military to the semiconductor industry to the life-sciences industry, Richard Pascoe, VP of Neuroscience Marketing at King Pharmaceuticals Inc., has drawn on his leadership skills — team building and staff motivation, combined with courage, integrity, and character — to bring out the best in his people for the benefit of the organization. In Every Issue Letter from the Editor Raise your voice: Letters Global Perspective Dr. Umakanta Sahoo discusses India’s advantages as a clinical-trial destination. For Art’s Sake A creative review by the experts PharmaTrax Sales, marketing, and R&D trends from industry analysts What’s New New healthcare-related products, services, and companies E-Media New electronic and Web-based applications, sites, and technologies On The Calendar Industry events Talent Pool Executive appointments and promotions
