TABLE OF CONTENTS 3 6 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 Letter from the Publisher Forum on Continuing Medical Education The Ins & Outs of CME: Industry leaders discuss the impact of new and emerging regulations on continuing medical education programs. Company Listing byTopic of Interest Facilitating Physician Learning ApotheCom Associates LLC — CME Changes Physician Practice and Improves Patient Care Curatio CME Institute LLC — Delivering CME to Physicians: A Look at the Future INNOVIA Education Institute — Physician Learning: Improving the Process Industry Issues Clinical CONNEXION — Differentiating KOLs and Advocates: The Importance of a Targeted Strategy Dorland Global Health Communications — Hardsell, Selfserving, and of Questionable Quality: Is Medical Education the Snake Oil of the 21st Century? Enable Healthcare Communications — Carpe Diem in Multicultural CME Fusion Medical Education LLC — Positioning Your Company in the New CME Environment IntraMed Educational Group — Medical Education: It’s Not Just for Doctors Precept Medical Communications — Educational Interventions for Changing Physician Behavior: How Far Have We Come? Medical Education and Communication Company Issues Fission Communications — Survival Tactics for MedicalEducation Companies Breaking Into the Industry International Meetings & Science — Strategic Integration: Messages, Minds, and Market Readiness Regulators and Regulations Cadent Medical Communications — Adapting to New Guidelines: Pharma Manufacturers and Medical Ed Companies Cerebrio — CME Guidelines: Where are They Taking Us? Nexus Communications, Inc. — Into the Storm: Navigating the Turbulent Waters of CME Technology and Program Design Phase Five Communications — The Nuts & Bolts of Great SpeakersBureau Pro grams Helix Medical Communications LLC — Technology and Medical Communications: Friends or Foes? Medical Marketing Service, Inc. — CME Marketing Amid Hypercompetition Company Listing in Alphabetical Order ApotheCom Associates LLC ………………..16 Cadent Medical Communications …………38 Cerebrio…………………………………………….40 Clinical CONNEXION …………………………….22 Curatio CME Institute LLC ……………………18 Dorland Global Health Communications ..24 Enable Healthcare Communications ……..26 Fission Communications ……………………..34 Fusion Medical Education LLC ………………28 Helix Medical Communications LLC ……….46 INNOVIA Education Institute ………………..20 International Meetings & Science …………36 IntraMed Educational Group ………………..30 Medical Marketing Service, Inc. …………….48 Nexus Communications, Inc. ………………..42 Phase Five Communications ………………..44 Precept Medical Communications …………32

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