Letter from the Editor The Forum Marketing Inside the Lines: As traditional pharmaceutical marketing methods experience increased government scrutiny and tightened guidelines, the industry is striving to balance compliance with creativity in delivering information to healthcare professionals. Company Listing by Topic of Interest Brand Opportunities Vox Medica Inc. — The Six Step Blockbuster Marketing Recovery Program Brand Positioning Red Car Pharma Solutions — Recontextualization Commercial Effectiveness IMS — The Road to Success Patient-Centric Approaches Across the Brand Journey Creative Core-Create Inc. — I Guess We Are Going to Have to Create a Brand After All Customer-Centric Marketing MBS/Vox, part of CommonHealth — Focusing on the Physician-Patient Dialogue ProCom and Solara, part of CommonHealth — Adapting to the Changing Healthcare Marketplace Educational Marketing Scientific Voice — Going “Live" in the Digital Age Media Integration Communications Media, Inc. (CMI) — A Case Study Fully Optimized Media Integration Message Development TNS Healthcare — Creating Power Messages Finding the Right Words to Drive Brand Performance Patient-Centric Marketing Cramer — Patient Journey Marketing InfoMedics Inc. and NCPIE — Building a Better Adherence Program Patient Education HealthEd — Making the Shift From Adherence to Self-Management Payer Markets AmerisourceBergen Specialty Group — Building a Market Value Plan Product Launches Campbell Alliance — Biologic Product Launches Considering Patients, Prescribers, & Payers Strategic Planning Topin & Associates Inc. — A Strategy for Simplicity Supplier Showcase
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Commercialization
