The 5 Key Steps to Accelerate Biopharma Digital Health Innovation
Jamie Eisinger Burgess, Vice President, Marketing, BrightInsight
One of the impacts of the COVID-19 pandemic has been a substantial increase in digital investments by healthcare organizations, which have not traditionally been known as cutting edge when it comes to technology. Now, a digital health strategy has become a “must have” for biopharma organizations that want to remain competitive, to thrive, and to best engage patients and providers. When done right, a digital health strategy can boost efficiency and profitability, and quickly differentiate companies and their therapies in a highly competitive and often crowded market.
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