Tools of the Trade

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Denise Myshko

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New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Symphony Health Solutions Launches ePrescribing Solutions Suite Optum Accelerates Late-Phase Research E-UPGRADES AND ENHANCEMENTS In other technology news Source Healthcare Analytics, a Symphony Health Solutions company, has launched ePrescribing Solutions Suite, a set of tools designed to benchmark how electronic prescribing influences brand performance compared with traditional forms of script submissions, such as paper, phone, and fax. Electronic prescribing, which has doubled over the last two years, now accounts for 42% of the new prescriptions written in the first half of 2012, according to Source data. Driven heavily by government incentives to physicians, e-prescriptions are also gaining popularity because of their fast, error-free delivery to pharmacists. The ePrescribing Solutions Suite looks at the effect of e-prescribing on payer access, patient behavior, and adherence, and can help marketers fine-tune their efforts to account for this influence. Using this suite, marketers can measure a physician’s propensity to e-prescribe, determine influence on payer impact, and understand whether patients are more likely to abandon, start, or stay on a medication. “As e-prescribing becomes fully adopted, it is increasingly problematic for brand managers as they attempt to triangulate on the specific issues driving patient and practitioner behavior,” says Karin Hayes, senior director, product management, Source Healthcare Analytics. “It is essential to understand the extent to which e-prescribing is influencing the drivers of patient care.” { For more information, visit Optum Accelerates Late-Phase Research Optum has released Smart measurement system for Late Phase, a software product that helps pharmaceutical companies manage large, complex, and multiyear drug studies more efficiently and cost-effectively. The system features an intuitive user interface and interactive dashboard reports. “With tools like this, Optum helps sponsors navigate their studies more effectively and efficiently through the increasingly challenging research and regulatory environment,” says Lee Valenta, president of Optum’s Life Sciences business. { For more information, visit In other technology news… EvaluatePharma has launched a new service, Tracking Drugs@FDA, which gives clients access to the entire universe of approved FDA drugs and the related FDA document library, as well as FDA Orange Book patent data, all fully integrated into EvaluatePharma platform and analytical tools. { For more information, visit ­Sparta Systems is now offering Audit Execution Package, a bundled service comprised of the TrackWise AEP software and tailored services. The suite includes support from an implementation consultant and a subject matter expert for a rapid implementation. “The necessity to hold internal departments and external partners to the highest level of quality continues to pose cost-containment challenges in life sciences,” says Mike Jovanis, VP, product management and strategy at Sparta. { For more information, visit Cegedim Relationship Management’s ­Mobile Intelligence 9 is now fully ­compatible with the Windows 8 Pro tablet. The company continues to expand the breadth of its tablet-centric CRM, MI Touch, which ­supports Microsoft’s Windows 8 PRO tablets, and features the same robust functional scope as the iOS ­solution, including: closed-loop ­marketing (CLM); meetings and expenses; and insightful analytics. MI Touch also features an off-line/ online functionality and a centralized back-end platform that enables a single configuration for all devices and operating systems. { For more information, visit Veeva Systems’ Vault etmf, an electronic trial master file (eTMF) solution developed as a multitenant cloud-based service, is now ­available. With full support for the DIA TMF ­Reference Model, Vault eTMF gives sponsors, sites, and CROs around the globe real-time and secure access to clinical documentation at every point in a trial’s set-up, execution, and archives. Vault eTMF enables life-sciences ­companies to streamline trial document ­collection, management, and analysis, speeding time to market while improving compliance and submission quality. { For more information, visit Trending Now: Technology is helping pharmaceutical brand teams understand how e-prescribing influences brand performance.

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