UpFront

Contributed by:

Denise Myshko

NOTE: The content below contains the first few paragraphs of the printed article and the titles of the sidebars and boxes, if applicable.

INDUSTRY at Large Mylan Provides Free EpiPen Auto-Injectors to U.S. Schools Sanofi Pasteur, March of Dimes, and Sarah Michelle Gellar Team up for Pertussis Awareness Consumers Uninformed About Personalized Medicine Awards… BBK Wins Two Web Health Awards Natrel Communications Wins Communicator Award Siren Team Named Social Media Influencers Podcasts Change Agents + Team Coaching — Transformation from the Inside Out at Sanofi Thought Leaders: Craig Flanagan, Sanofi, US; DJ Mitsch, The Pyramid Resource Group Inc. White papers From Clinical to Commercial – Becoming a Fully Integrated Commercial Organization Provided by: Campbell Alliance Five Keys to Successful Collaboration — Genpact and AstraZeneca Reveal What It Takes to Work Together Provided by: Genpact Change Agents, Team Coaching & Organizational Transformation — Sanofi Changes Their Culture and the Game of Work Provided by: The Pyramid Resource Group Inc. UpFront BBK Wins Two Web Health Awards BBK Worldwide has been awarded two Web Health Awards for ­excellence. The company received a Silver Web Health Award in the ­Mobile Application Resource ­category for its patient ­engagement mobile app, Health Info Gizmo. BBK also received a Bronze Web Health Award in the ­ e-Business category for the ­company’s e-commerce site. The Web Health Awards recognize ­digital health resources for ­consumers and health ­professionals. Natrel Communications Wins Communicator Award The International Academy of Visual Arts has honored Natrel ­Communications with a Silver ­Communicator Award for the CSL Behring Immunoglobulin Franchise Lifetime of Possibilities video. The video, which was developed for last year’s European Society of ­Immunology meeting, also received a Telly Award in 2012 for excellence in the field of promotional videos. Siren Team Named Social Media Influencers Two Siren team members have been recognized for their social media ­activity, ­engagement, and reach within the rare ­disease community by the World Orphan Drug ­Congress. Wendy White, founder and ­president of Siren, tweets on ­clinical trials, ­patient ­advocacy issues, ­legislation, and ­orphan drug ­approvals. Frieda ­Hernandez, VP of strategic ­initiatives, tweets on social media in pharma, the e-patient, and issues in the rare disease community. Mylan Provides Free EpiPen Auto-Injectors to U.S. Schools Mylan Specialty is continuing the EpiPen4Schools program. In its first year, more than 20,000 schools across all 50 states participated in the program, which offers EpiPen or EpiPen Jr (epinephrine) Auto-Injectors to qualifying schools in the United States. Over the last year, there has been ­significant legislative movement across the country to improve access to ­epinephrine, which should encourage more schools to take advantage of the program. “Educating the public about ­anaphylaxis preparedness and working to improve access to treatment continues to be an important focus at Mylan,” says Heather Bresch, CEO of Mylan. The goal of the EpiPen4Schools program is to help students have access to epinephrine auto-injectors in case of an allergic reaction while in school. Sanofi Pasteur, March of Dimes, and Sarah Michelle Gellar Team up for Pertussis Awareness Actress Sarah Michelle Gellar is joining March of Dimes and Sanofi Pasteur on the Sounds of Pertussis Campaign to help raise awareness about pertussis, also known as whooping cough, and the ­importance of adult ­vaccination. The CDC reports that America is currently experiencing the largest outbreak of reported pertussis cases in 50 years. In 2012, there were more than 41,000 reported pertussis cases and 18 deaths in the United States. Consumers Uninformed About Personalized Medicine Only 27% of respondents said they had heard of the term personalized medicine, and just 8% considered themselves “very knowledgeable” about the concept, according to a recent survey by GfK Bridgehead. More than half (53%) said personalized medicine refers to medical care somehow geared to “individual needs,” while others thought the phrase had something to do with doctor/patient collaboration. Just 4% ­associated personalized medicine with genetics, which is generally considered a key element. After being given information about personalized medicine, more than half (55%) of those with a work-sponsored health plan said they were interested in­ ­having a genetic test — a figure that rose to 65% when they learned that a hypothetical test cost $500. In ­addition, respondents who had been diagnosed with life-threatening cancer were twice as likely to express a significant interest in genetic testing. Milestones… 25-year Partnership 25-year Partnership Co-founders of NXLevel Solutions, an e-learning company, Peter Sandford and Bob Christensen celebrate 25 years in business together.

Posted in:

Post a Comment

You must be logged in to post a Comment.

FEEDBACK