Letter from the Editor

Contributed by:

Taren Grom, Editor

NOTE: The content below contains the first few paragraphs of the printed article and the titles of the sidebars and boxes, if applicable.

Innovation meets the market

There are 977 clinical trials under way for products that use regenerative medicine technology. There are more than 150 gene therapy drugs in Phase I, II and III clinical trials in progress as rare disease research enters into a new era of patient-focused innovation. Additionally, there are nearly 200 new drugs expected to be launched in the next five years, with a high number of these being new molecular entities (NMEs). There are currently more than 2,000 products in late-stage clinical development, a quarter of which are oncology therapies.

Furthermore, the growing number of medicines receiving the FDA’s Breakthrough Therapy Designation is contributing to an acceleration of approvals. Experts say this wave of innovation is similar to levels seen in the mid-2000s.

As this month’s cover story explores, gene and cancer immunotherapies, RNAi therapies, smart medicines and digital therapies, as well as a host of other innovative remedies still in the pipeline, are hopeful entrants into the market to treat and even cure life-threatening diseases. But these innovations often come with unprecedented costs and are challenging our current healthcare system.
The current system of health insurance, based on unit pricing, is not set up to address high-cost, and often one-time cell and gene therapies, or therapies such as digital “medicines” that have been clinically validated to demonstrate a change in behavior.

And just as R&D required new scientific approaches to tackling disease, there is call for new approaches to understand their value and how to pay for medicines to ensure patients can access the medicines they need, when they need them.

In a recent article posted by America’s Biopharmaceutical Companies covering an event convened by The Atlantic, which was sponsored by PhRMA as part of its GoBoldly campaign, experts from across the healthcare system discussed the need to address barriers to patient access and ways to better pay for innovative treatments and cures.

Jamey Millar, senior VP of managed markets and government affairs at GlaxoSmithKline, was quoted as saying: “I think we’re moving toward a value-based, outcomes-based marketplace where the various players in the value chain have to work together and partner.”

Having a payment system better aligned with patient needs means removing barriers to their ability to access care, including by improving insurance benefit design. Almost everyone can agree that as new medicines evolve, the way these innovations are measured in terms of value must also advance to better consider the outcomes most important to patients.

Mr. Millar was joined by a diverse range of healthcare stakeholders, including Eleanor Perfetto of the National Health Council and Leah McCormick Howard from the National Psoriasis Foundation. According to Ms. Perfetto, “we’re still doing things the way we used to, but we have all these new therapies…if all the stakeholders in the healthcare ecosystem could truly understand what being patient-centered is and act on it, that could make an incredible difference.” Ms. McCormick noted: “Everyone needs to be willing to come to the table. We do a lot of talking about patients without actually including the patients.”

We welcome your feedback on this important topic. Drop us a line at tgrom@pharmavoice.com.

Taren Grom, Editor

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Their word…

Denise Myshko
Managing Editor

Biopharmaceutical companies, payers, and providers are working together to find a reimbursement structure for new innovative therapies.

Robin Robinson
Senior Editor

As companies heed the call to serve a greater social purpose, agencies are creating philanthropic cultures that bring good to both staff and beneficiaries.

Kim Ribbink
Features Editor

The oncology landscape is dynamic, with many new and more targeted therapies bringing new hope to patients.

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2019 Year in Preview Nov/Dec

Advanced Diagnostics and Precision Medicine
Bioprinting
Creating Shared Value
Genetic Testing and Human Data Rights and Access
Gig Economy
Innovative Medicine Launches
Multi-stakeholder Commercial Models
Rare Disease Innovation
R&D Modeling and Simulation
Voice Assistants
Showcase: E-Solutions

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Masthead

The forum for the industry executive

Volume 18 • Number 9
Publisher Lisa Banket
Editor Taren Grom
Creative Director Marah Walsh

Managing Editor
Denise Myshko

Senior Editor
Robin Robinson

Features Editor
Kim Ribbink

Design Associate
Ariel Medel

Director of Sales
Cathy Tracy

National Account Manager
Suzanne Besse

Webcast Network Producer
Daniel Limbach

Circulation Assistant
Kathy Deiuliis

Copyright 2018
by PharmaLinx LLC, Titusville, NJ
Printed in the U.S.A.
Volume Eighteen, Number Nine

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