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Susan Dorfman, Skila Karen J. Hanson, Ph.D., BioStrategy Partners Hussain Mooraj, AMR Research Dominic A. Marasco, Innovex Inc., a Quintiles companyy Bill Meisle, GlaxoSmithKline Building alliances, creating relationships, and making the right connections requires a great deal of skill and savvy, traits these thought leaders have in abundance. Making the Right Connections
The ability to guide a team in one cohesive and successful direction is what gives Susan Dorfman the edge as a marketer. In her role as VP, Global Marketing, Alliances and Product Management. Ms. Dorfman focuses her thoughts, and those of the project teams, on what is really important: creating powerful strategies that impact the audience and client. An example of Ms. Dorfman’s alliance prowess is the 2008 Cegedim Dendrite and Skila partnership, which created a robust key opinion leader (KOL) relationship management solution for the life-sciences industry. Ms. Dorfman was instrumental in not only fostering the partnership between the two companies but also driving the creation of new and unique offerings for the two companies’ common clients in the pharmaceutical industry. With a passion for what she does, Ms. Dorfman says she looks forward to every day at Skila, seeing it as a new adventure and filled with new opportunities. She credits her amazing team, great clients, and partners with providing her with daily personal and professional growth opportunities. Pharmaceutical marketing for Ms. Dorfman means patient-focused communications. She is consistently and genuinely focused on the patient’s best interest and works for ways to reach the target audience. One of the greatest breakthroughs for healthcare, she believes, has been the adoption of social computing for health information sharing and management and its impact on professionals, patients, and caregivers. Ms. Dorfman takes an exciting, industrious, flexible, and innovative approach to marketing, and has a comprehensive knowledge of the advantages of the products that she helps market. She has a creative knack for making something out of nothing and has been known to use her marketing budget to get more done for less. But her knowledge extends beyond the pharmaceutical industry; for example she has helped position products in the neutraceutical field with inspiring and creative ideas. Ms. Dorfman is a caring, thoughtful, and supportive team member who can be counted on to be there and to successfully get any job done. Outside of her job, charity plays a big role in her life, and in that of her family. For Ms. Dorfman, giving back is an important part of who she is. When her family arrived in the United States from the Ukraine they had just $300, and it was the kindness of other people that helped them get settled. In return, she tries to always help anyone in need. She donates her time and resources to various organizations, particularly the Susan G. Koman Foundation, the American College of Healthcare Executives, and various religious organizations. F Susan Dorfman endlessly comes up with fresh innovative ideas while providing comprehensive contingency plans in her role as VP, Global Marketing, Alliances and Product Management, at Skila.