Letter from the Editor

Contributed by:

Taren Grom, Editor

NOTE: The content below contains the first few paragraphs of the printed article and the titles of the sidebars and boxes, if applicable.

Amazing stories of personal commitment! All too often we hear what’s wrong with our industry — drug prices are too high, companies aren’t transparent enough, the FDA’s review of drug safety data is subpar, and so on. Rarely publicized are the good works that companies, no less members of the healthcare industry, do for the greater good. We had the pleasure of bringing some of these stories to you last year (see the May 2008 and June 2008 issues). This month’s special feature focuses on individual feats of heroism, and make no mistake these individuals are heroes. They sacrifice what little personal time they have, solicit resources, and organize events to improve the lives of people in need. Some of the individual stories in this issue are the result of personal tragedies that prompted our champions to shoulder the mantle of responsibility, while others took charge because they were moved by those less fortunate. But all agree: it’s the right thing to do. To give credit where credit is due, this special feature and a new PharmaVOICE social networking site, CommunityLinx, were inspired by Ahnal Purohit, Ph.D., president and CEO of Purohit Navigation. Last June at the HCMA In-Awe Awards banquet in Dallas, we got to talking about personal philanthropy and what moves people to take action. This was particularly relevant as Purohit had just been acknowledged for its work for a Website (westafricafistulafoundation.org) that captured the plight of women in Sierra Leone afflicted by vesicovaginal fistula (VVF). The agency’s involvement with the cause came about after Ahnal’s daughter and the agency’s VP of Strategy and New Business Anshal Purohit had traveled to the coastal West African country. It’s these types of personal connections that can and are making a difference. In keeping with the social networking phenomenon, we believe PharmaVOICE is in a unique position to identify the industry’s champions in our CommunityLinx user group on LinkedIn. In addition to doing something good for a good cause, it might be a great networking opportunity. CommunityLinx blog, which can be accessed via pharmavoice.com, will be a great way to see what local events might be happening in your area. Additionally, this month we are launching an e-newsletter showcasing industry champions and their causes. I would like to give a shout-out to members of the PharmaLinx family who generously give of their time and money to help others. For example, Cathy Tracy, national account manager, and her husband assist at a local women’s shelter providing food, clothing, books, and toys throughout the year. Among their many endeavors, on a monthly basis they support Partners in Hope for the St. Jude’s Children’s Research Hospital and the Susan G. Komen Race for the Cure in memory of both their mothers. Dan Limbach, producer, PharmaVOICE Webcast Network, is an officer in his local Knights of Columbus. As the marketing/PR director for the local council, Dan helps organize a variety of events, including the collection of aluminum to purchase wheelchairs for U.S. veterans, the sponsorship of Eagle Scout projects, and conducting six blood drives a year. Denise Myshko, managing editor, volunteers as a tutor two Saturdays a month at a local high school and is actively recruiting more volunteers. The number of charities that Cathy Liszewski, design associate, is involved with are too long to list, but she takes great pride in sharing one particular experience with her teenage daughter. Recently, the two began volunteering for Easter Seals. As far as PharmaVOICE, we encourage you to participate in the 9th Annual PharmaLinx Charity Golf Outing, Monday, Sept. 14, 2009, benefiting the Lankenau Institute for Medical Research. Visit pharmavoice.com/golf for more information. Publisher Lisa Banket Editor Taren Grom Creative Director Marah Walsh Managing EDitor Denise Myshko Senior EDitor Robin Robinson features EDitor Kim Ribbink Contributing Editor Carolyn Gretton design associate Cathy Liszewski national account manager Cathy Tracy CIRCULATION Assistant Kathy Deiuliis Copyright 2009 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume Nine, Number Two PharmaVoice (ISSN: 1932961X) is published monthly except August and December, by PharmaLinx LLC, P.O. Box 327, Titusville, NJ 08560. Periodicals postage paid at Titusville, NJ 08560 and additional mailing offices. Postmaster: Send address changes to PharmaVoice, P.O. Box 292345, Kettering, OH 45429-0345. PharmaVoice Coverage and Distribution: Domestic subscriptions are available at $190 for one year (10 issues). Foreign subscriptions: 10 issues US$360. Contact PharmaVoice at P.O. Box 327, Titusville, NJ 08560. Call us at 609.730.0196 or FAX your order to 609.730.0197. Contributions: PharmaVoice is not responsible for unsolicited contributions of any type. Unless otherwise agreed in writing, PharmaVoice retains all rights on material published in PharmaVoice for a period of six months after publication and reprint rights after that period expires. E-mail: tgrom@pharmavoice.com. Change of address: Please allow six weeks for a change of address. Send your new address along with your subscription label to PharmaVoice, P.O. Box 292345, Kettering, OH 45429-0345. Call us at 800.607.4410 or FAX your change to 937.890.0221. E-mail: mwalsh@pharmavoice.com. Important notice: The post office will not forward copies of this magazine. PharmaVoice is not responsible for replacing undelivered copies due to lack of or late notification of address change. Advertising in PharmaVoice: To advertise in PharmaVoice please contact our Advertising Department at P.O. Box 327, Titusville, NJ 08560, or telephone us at 609.730.0196. E-mail: lbanket@pharmavoice.com. Giving back never felt so good Send your letters to feedback@pharmavoice.com. Please include your name, title, company, and business phone number. Letters chosen for publication may be edited for length and clarity. All submissions become the property of PharmaLinx LLC.

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