Special Feature: Good Citizens

Contributed by:

Kim Ribbink

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SPECIAL FEATURE

CITIZENS THERE ARE MANY FACTORS THAT GO INTO MAKING A COMPANY A GOOD CORPORATE CITIZEN, FROM THE PRODUCTS THEY MAKE TO HOW THEY INTERACT WITH CUSTOMERS AND PARTNERS TO THEIR REPUTATION AS AN EMPLOYER. INCREASINGLY,LIFESCIENCES COMPANIES ARE PLACING AN EMPHASIS ON PHILANTHROPY AND VOLUNTEERISM AND ARE EAGERLY SEEKING WAYS TO GIVE BACK TO THEIR LOCAL COMMUNITIES AND BEYOND.

The pharmaceutical industry comes under a great deal of criticism from politicians and the general public, but much of the value companies offer to society is misunderstood or goes largely unnoticed. This includes the donations made by many companies, from largescale drug donations in many developing nations to selling drugs at cost in poorer nations to patient assistance programs abroad and in the United States. But it also extends well beyond these programs into areas not necessarily related to their products or even healthcare. The companies, profiled in this twopart PharmaVOICE special feature to be published in the May and June issues, have embraced the concept of corporate good citizenship and philanthropy. Many of these companies have dedicated divisions for philan thropy and volunteerism. Amgen, for example, estab lished its Amgen Foundation in 1991 as a vehicle for the company’s numerous philanthropic endeavors, and AstraZeneca and Roche both have long histories of phi lanthropy. Large or small,these companies and their employees are demonstrating not only what it is to be a responsi ble corporate citizen but also what it is to be an enlight ened and communityminded organization. AMGEN Personal Commitments SINCE ITS FOUNDING IN 1991,THE AMGEN FOUNDATIONHAS MADE ALMOST $110 MILLION IN LOCAL AND NATIONAL GRANTS TO SCIENCE EDUCATION, PATIENT CARE, AND COMMUNITY INITIATIVES. One program that the foundation has supported since 1992 is the Amgen Staff Volunteer Program (ASVP), which encourages staff members to con tribute their time and talent to a wide range of community programs. In late 2006, Amgen launched the revamped ASVP, creating a grant component through which for every 15 hours that staff members vol unteer at a nonprofit organization, the Amgen Foundation will make a $500 grant to that organization. “We had anecdotal information of Amgen professionals volunteering with nonprofit organizations, but we had never tracked those efforts,” says Eduardo Cetlin, senior manager of corporate contributions. “As 2007 was a pilot year for the new program we started off relatively small; we created an online tool so staff members could track their hours and request grants. We charted approximately 16,000 hours volun teered at about 150 nonprofit organizations. We have high hopes for the program now that we’ve seen that the tool works.” With more than 4,000 nonprofit organizations on the company’s database, staff members have a lot of flexibility to support the issues that are important to them. One Amgen employee, Teri M., is a pharmacist who volunteers at the Westminster Free Clinic, an organization that offers free primary Corporate CITIZENSHIP BY KIM RIBBINK Good T 60 M a y 20 08 PharmaVOICE PV0508 Issue FINAL2 4/23/08 10:37 AM Page 60 healthcare services in locations around Ventu ra Country, Calif., where Amgen is located. Teri fills prescriptions for patients and she sits on the organization’s board. Since much of the money the clinic receives is restricted, the Amgen grants con nected to her volunteering enable the organi zation to direct money wherever it is needed, she says. Another thriving volunteer program was established three years ago through one of Amgen’s affinity groups. These are staff associ ations that provide mentoring and networking opportunities as well as develop and strength en community partnerships. Members of the Amgen Latin Employees Network initiated a program that brought together Amgen staff to tutor children at Park Oaks Elementary School in math and reading. Most of the children speak English as a second language and their parents speak mostly Span ish. As a member of the Latin network, Mr. Cetlin was drawn to the program. “I joined this program a few months ago and it’s been a wonderful experience,” Mr. Cetlin says. “These children have a lot of potential and the tutors help them work toward success in the classroom.” He has been tutoring a 6yearold boy, Camilo M., and over the months he has wit nessed huge improvements in Camilo’s read ing skills. In addition, by using the grant money from the Amgen Foundation the school vol unteer activity has been able to extend its reach. The program director Ana Alvarez, who works for the school and volunteers her time for the afterhours program, has set up a pro gram for the parents, running a parenting skills workshop, literacy skill sessions, and even a domestic violence prevention program. At the moment, the ASVP initiative is only open to Amgen’s U.S. and Puerto Rico staff, though Mr. Cetlin says he does envision the program will expand to other countries where Amgen has offices. Going forward, the Foundation is working on an initiative to increase awareness about ASVP. Mr. Cetlin is optimistic that more staff will be encouraged to get involved. As another Amgen volunteer, David K., a researcher at the company, puts it: “Everyone is so busy, it is easy to tell yourself that you don’t have time to volunteer. But once you do it, you realize that it doesn’t take that much time and it really does make a big difference.” # Corporate CITIZENSHIP ASTRAZENECA A Good Ambassador Eduardo Cetlin helps 6yearold Camilo M.with his reading at Park Oaks Elementary School in California. The Ambassadors come from all functional areas — line workers, scientists, administrative coor dinators, and senior executives — and employ ees are encouraged to participate in community programs they are passionate about. The com mitment to volunteering by AstraZeneca staff is extensive: 75% of the workforce at the Wilm ington, Del., headquarters has volunteered at least once over the past two years. One program, the ElderBuddy community service program run in partnership with The Family &Workplace Connection, matches AZ Ambassadors with elderly people in need of companionship. “Through ElderBuddy, AZ Ambassadors provide regular visits to elderly people living in nonprofit senior housing, assisted living, or longterm care facilities,” says Angela Bouro giannis, senior manager of corporate commu nity alliances. The program began when the company’s corporate community alliance department approached The Family and Workplace Con nection (FWC) in late 2002 to develop a one DOING GOODWORK BOTH AT THE OFFICE AND IN THE LAB AND BEYOND IS WHAT ASTRAZENECA AND ITS EMPLOYEES STRIVE FOR,AND IN THATVEINTHE COMPANY CREATED THE ASTRAZENECA AMBASSADORS PROGRAM TO ENCOURAGE, TRAIN, ANDENABLEEMPLOYEESANDRETIREESTOVOLUNTEERFORCOMPANYENDORSED NONPROFIT ORGANIZATIONS. 61 PharmaVOICE M a y 20 08 SPECIAL FEATURE PV0508 Issue FINAL2 4/23/08 10:37 AM Page 61 onone elder visitation program. AstraZeneca then provided FWC with a contribution to develop and manage what would become ElderBuddy. FWC selected nonprofit senior housing facilities within a 10minute drive of AstraZeneca’s U.S. headquarters. The process of finding elders who could ben efit from companionship and matching them with AstraZeneca volunteers began. That was followed by training, which was conducted by FWC. The visits began in spring 2003 and the program has expanded since then. “Participating in the ElderBuddy program has been one of the most impactful things I’ve done while at AstraZeneca,” says Laura Woodin, manager of media relations for AstraZeneca US. Another Ambassadors’ initiative, Health care Heroes connects volunteers with patients at a grassroots level. More than 1,500 Healthcare Heroes partner with healthcare facili ties in the Wilmington area to volun teer in the children’s wings or waiting rooms or organize fundraisers to meet the needs of various local facilities. “Those that want handson involvement can interact with patients directly; those that aren’t as comfortable in such a role can work behind the scenes at a facility, making phone calls or performing other cleri cal functions,” Ms. Bourogiannis says. “Or they can participate in collection efforts, helping to gather and deliver items to facilities. Or they can simply make monetary donations. Each level of participation is equally important.” For the most dedicated AstraZeneca volunteers, there is the opportunity to join the Ambassadors Circle program. Each of the 27 Circle members assumes added responsibili ties as the primary volunteer contact to one of the 140 nonprofit organizations in the Delaware Valley that AstraZeneca supports. Circle members also enjoy professional development opportunities for career advancement. Harry Hatzipavlides, Ambassador Circle Member for NAMI (National Alliance for Mental Illness), has volun teered, and/or coordinated a volunteer activity, at least once a year over his past 10 years at AstraZeneca. “By volunteering our time, we help chari ties and nonprofit organizations conserve funds, and it provides me with the opportuni ty to connect with the local community,” he says. “Volunteering is fun and doing it with a team helps to build deeper relationships and increased camaraderie.” # Corporate CITIZENSHIP SPECIAL FEATURE Volunteers from AZ Healthcare Heroes spruce up the outside of a local community health center. HANABIOSCIENCES Drawing Support The company worked in conjunction with the Lucille Packard Children’s Hospital affiliated with Stanford University to develop what came to be called the BraveArt program, spon sored through donations from Hana and its employees. Through the program, an art ther apist comes to the hospital to work with the children. “Art therapy has become a very popular practice in hospitals for adults and kids, partic ularly with kids because the art helps young children express how they are feeling through their artwork,” says Remy Bernarda, director of SEARCHING FOR A WAY TO MAKE A DIFFERENCE IN THE LIVES OF CHILDREN WITH CANCER, ONCOLOGYFOCUSED BIOTECH COMPANY HANA BIOSCIENCES CAME UP WITH ACREATIVE IDEA. 62 M a y 20 08 PharmaVOICE PV0508 Issue FINAL2 4/23/08 10:38 AM Page 62 investor relations at Hana. “It gives the doctors a way to gauge their pain, sadness, or sleepiness index, things like that.” Once the program was under way, Hana invited the art therapist to discuss the program and its effects on the kids with employees. “Her feedback has been that it is a very pos itive and wellreceived program,” says Hana’s President and CEO Steven Deitcher, M.D. “Also to honor us, she brought along framed examples of the children’s art, and we now dis play those through the main space of our offices. That way all Hana employees get to see them.” The financing for the program was kicked off with the Pacific Cup sailing trip from San Francisco to Hawaii, for which a former Hana executive raised funds from employees and then donated the funds to BraveArt. The donations initially were raised by word of mouth and going forward the company is looking at other ways to raise funds, perhaps through charity walks. The goal longerterm is to expand the pro gram to other pediatric cancer hospitals. “Ideally, we would like to expand the pro gram and have it be not just donations coming from employees but even reach out to others in our industry and beyond,” Dr. Deitcher says. The program has profoundly touched Hana’s employees, many of whom have seen loved ones battle cancer. “We’ve probably all been touched by can cer in one way or another; some of us have family members, others close personal friends who are either struggling with cancer or have died because of the disease,” says Hana employee Bill Bleker, who works in drug safe ty. “I have a sister who died at the age of 5 from acute lymphoblastic leukemia. BraveArt is a wonderful program that offers children with cancer and who are undergoing immense suffering an outlet to express themselves, espe cially those who might not have yet developed the vocabulary to explain how they feel.” # MORE THAN 200 ORGANIZATIONS HAVE BEEN RECIPIENTS OF GENZYME’S G.I.V.E. (GENZYME INVESTS IN VOLUN TEER EFFORTS) PROGRAM SINCE ITS INCEPTION IN 2000. Originally called Dollars for Doers, the compa ny piloted the program in its home state of Massachusetts with 12 events resulting in awards of just more than $6,000. The program went nationwide in 2001 and in 2005 it was renamed G.I.V.E. Last year, Genzyme had 86 events and awarded almost $240,000 in G.I.V.E. grants. The program helps Genzyme to support team efforts in volunteerism and has the added benefit of helping employees develop leadership and professional development skills while volunteering, says Genzyme’s Corporate Communications Specialist Sarah Millerick. A broad range of organizations are beneficia ries of the program. In the past year alone, vol unteers have contributed time and money to a wide variety of organizations, with funding bol stered by the G.I.V.E. program. Among them are the Cystic Fibrosis Foundation, which G.I.V.E. supports through the Great Strides Walk in which employees participate and raise funds; the American Cancer Society (New Eng land), for which Genzyme employees raise funds via the ACSDaffodil Days fundraiser; and Brightside Manor, a provider of housing and support services for lower income seniors. “Each holiday season, a group of almost 25 employees from Ridgefield, N.J., organizes a visit to the senior center,” Ms. Millerick says. “They plan a party for the seniors and hand out almost $5,000 worth of gifts donated by employees from their facility. On behalf of their efforts, Genzyme awarded a supporting G.I.V.E. grant of $4,000.” Local community support is another key driver for volunteers, and the G.I.V.E. program also helped to support several local schools. Recently, the Miriam McCarthy School in Framingham, Mass., received a $10,000 grant on behalf of employees who coordinated a holi day gift drive in December, with the funds going to support an after school theater program called HAAM (Hilarious Acting at McCarthy.) Individual employees embrace the spirit of G.I.V.E., volunteering in their own way to causes that touch them. Rhiannon Kitson from Oxford, United SPECIAL FEATURE Corporate CITIZENSHIP Standing in front of the wall of children’s drawings from the BraveArt project are Hana’s President and CEO Steven Deitcher, M.D., Biao Lu, Ph.D., Senior Director, Biostatistics, Christopher Salentine, Ph.D.,VP, Manufacturing and Chemistry, and Michael Imperiale, M.D.,VP, Clinical Research Operations. GENZYME A Give Approach 63 PharmaVOICE M a y 20 08 PV0508 Issue FINAL2 4/23/08 10:38 AM Page 63 64 M a y 20 08 PharmaVOICE Kingdom, led a team of seven employees from Genzyme Therapeutics on a twoday, 65mile trek through Cambridgeshire to raise funds for the Oxford Children’s Hospital, and their efforts resulted in the hospital receiving a grant of $2,000. For her dedication, Ms. Kit son’s peers honored her with the 2007 Activist Award. “It has taken me some time to realize that true volunteers make things happen and since being awarded the 2007 Activist Award I have realized that as long as your actions align with your personal values then there are no limits to what you can do,” Ms. Kitson says. For the past seven years, Rob Reed of San Diego has led a team in the MS Bay to Bay Bike Ride. Participating in the ride has made Mr. Reed conscious of the devastating effects of multiple sclerosis and has brought him into contact with those who suffer from MS. “It is hard to imagine going through life with MS; getting on a bike and riding 150 miles is the least that I can do,” Mr. Reed says. Mike Phipps, a Framingham, Mass.based Genzyme employee is finding ways to give back to the local community. Each year, he leads the Genzyme Gift Drive and last year almost 200 employees shopped for and wrapped gifts or donated funds to fulfill the wish lists of more than 100 children. Because of the huge effort, Genzyme granted the largest possible G.I.V.E. grant of $10,000, which was used in various ways by the five ele mentary schools involved, including helping to fund the building and maintenance of a handicapaccessible playground. # Corporate CITIZENSHIP SPECIAL FEATURE Genzyme employee Rob Reed leads a team in the MS Bay to Bay Bike Ride. AVEO A Safe Place It began when Tom Mullin, facility specialist at the company introduced his colleagues to a philanthropic partnership with the Salvation Army. Mr. Mullin had participated in volun teer activities with the Salvation Army earlier in his career, and realizing that the Cam bridge, Mass., chapter was just blocks away from AVEO’s office, saw it as a perfect oppor tunity to encourage his colleagues to share his passion for contributing to families in need. Three years ago, Mr. Mullin initiated AVEO’s participation in the Salvation Army’s “Get Teddy Ready” event in which AVEO employees dress teddy bears in donated cos tumes to give to children and the elderly in need around the holidays. The inaugural Get Teddy Ready in 2005 resulted in AVEO employees dressing 30 bears, and in its third year the number has almost tripled to 84 bears. A central part of the program involves AVEO volunteers reaching out to children from Our Place, a daycare program at the Sal vation Army in Cambridge for children living in homeless or battered women’s shelters. Last October, AVEO organized its first Halloween event for the children at Our Place. The Fun Committee at AVEO collected dona tions for candy and new and used Halloween costumes for the children. “On Halloween day, 36 children and chap erones from Our Place visited the AVEO offices dressed in the donated costumes to trickortreat, stopping at employees’ desks to collect Halloween treats,” Mr. Mullin says. Recently, employees made Easter baskets to deliver to the children at Our Place and organized their annual springtime clean up of the Our Place playground. And for the past two summers, AVEO employees have orga nized an ice cream social, complete with an ice cream truck, for the children at Our Place, its staff, and AVEO employees. Support continues throughout the year with collections for bikes, toys, car seats, and THE PLIGHT OF HOMELESS CHILDREN HAS REALLY TOUCHED EMPLOYEES AT AVEO PHARMACEUTICALS. PV0508 Issue FINAL2 4/23/08 10:38 AM Page 64 In PostApproval, knowing what looms around every corner is critical to your success. You need an experienced partner who can empower you with a thorough understanding to make informed decisions. For over a decade, our PostApproval teams have been comprised of medical professionals. Our experts work passionately alongside your teams to rapidly identify actionable safety data, putting you in control of your product’s lifecycle. To learn more, please call Craig Eslinger at +919 456 4200 x4325 or visit www.ppdi.com/services/post_approval. PostApproval Services from PPD. Helping you Advance the Science of Safety When you know what to look for, the real opportunities are clear. Count on PPD. r11_J_PPD394_AdPharmaVoice_FINAL.ai 4/21/08 4:50:16 PM Corporate CITIZENSHIP SPECIAL FEATURE any other items that may help a child or fam ily in need. “Many AVEO employees donate their lunch hours to read to children at Our Place as part of the National Education Association’s Read Across America program,” Mr. Mullin says. Families in need are a central focus for the volunteers and when a new battered women’s shelter opened in the area, employees raised donations for items for the women and their children. Employees make monetary donations for food coupons, raising nearly $2,000 last Christmas. Employees also adopted 10 local families last Christmas so that they could enjoy holiday meals and presents. The volunteering is done on an individual basis; AVEO does not fund these activities on a corporate level. Volunteers at the company get a great deal out of the experience. “The AVEO family has been fortunate to have the opportunity to interact with and help these children,” says Monette Cotreau, direc tor, clinical pharmacology. “It reminds all of us of the tremendous needs that exist in our community and allows for us to give back.” Colleague Brooke Esteves, associate direc tor, clinical research, concurs, saying: “From a personal perspective, having the opportunity to interact with these special children has given us the opportunity to teach our own children about the importance of helping oth ers. Seeing the smiles on these children’s faces and hearing their laughter is a precious gift that we feel very lucky to receive.” # With Easter baskets ready for delivery to the children at Our Place, AVEO volunteers hope to put a smile on the faces of children in need.From left the volunteers are: Brooke Esteves, Associate Director, Clinical Research, Mike Morris, Facility Specialist, Monette Cotreau, Director, Clinical Pharmacology, Tom Mullin, Facility Specialist, and Mary Burt, Executive Assistant. SHIRE PHARMACEUTICALS Getting Connected Three years later, when the company’s Informa tion Services (IS) team began the task of upgrading laptops for its Pennsylvaniabased employees — which now numbered almost 900 — it was left with a question: what to do with the hundreds of goodquality laptops it was replacing. After much thought and research, Matt Cabrey — who oversees the company’s media relations, internal relations, and community relations — decided to approach Wireless Philadelphia, a nonprofit organization that was started about two years ago. Wireless Philadel phia’s mission is to provide wireless Internet access across Philadelphia and to bridge what it calls the digital divide. “Basically that means helping those who don’t have access to a computer or who don’t have access to the Internet,” Mr. Cabrey says. At the time Shire reached out to Wireless Philadelphia, the nonprofit had been battling some negative publicity over whether its model could be successful. This followed a series of dif ficulties when its service provider, Earthlink, decided to abandon plans to advance municipal wireless service, as well as the perception that the initiative was a project of outgoing Mayor John Street and its future under newly elected Mayor Michael Nutter was not yet defined. “The team at Wireless Philadelphia was thrilled to receive our help; it was just the kind of positive opportunity they needed to show there was value in the mission,” Mr. Cabrey says. Shire ended up donating 447 laptops that its IS team had cleaned and refurbished and delivered in laptop bags. Since then Wireless Philadelphia has been WHEN SHIRE PHARMACEUTICALS OPENED ITS DOORS IN CHESTER COUNTY,PA., IN FEBRUARY2004 IT QUICKLYBEGANHIRINGSTAFF,EACHOFWHOMRECEIVEDANEW LAPTOP ON JOININGTHE COMPANY. 66 M a y 20 08 PharmaVOICE PV0508 Issue FINAL2 4/23/08 10:38 AM Page 66 Serious About Science We’re a unique new network with science at our core and the right genetic makeup to deliver amazing results for even the most ambitious healthcare clients. Visit www.hhealthglobal.com Huntsworth Health 2008 The Huntsworth Health Group of Companies: ApotheCom | AXIOM | evoke interaction | Dorland Global | Helix | Huntsworth Health Europe 16183_PharmaVoice_M1.qxp 2/15/08 6:19 PM Page 1 making the laptops available to those in need through partner nonprofit organizations that work in underprivileged neighborhoods. These include The School District of Philadelphia, People for People, the ReEntry of ExOffend ers Program, and the Community Women’s Education Project. Mr. Cabrey says the initiative is all part of Shire’s philosophy of partnering with commu nity organizations that help the entire region be more successful and thrive. Shire’s relationship with Wireless Philadelphia continues, with the pharma company helping the nonprofit to fur ther its exposure and advance its goals. “We’ve agreed to pay for time with a local public relations agency to develop a commu nications plan intended to help take Wireless Philadelphia to the next level,” Mr. Cabrey says. “It includes, for example, meeting with the editorial board of the Philadelphia Inquir er, writing guest opinion pieces to appear in local media, and other ways to increase awareness about the positive effects of Wireless Philadelphia and encourage other businesses to get involved.” To that end, Shire has reached out to the Eastern Technology Council, a venture cap ital fund group that was established to bol ster investment and growth of the technology industry, and later the lifesciences, in south eastern Pennsylvania. “The plan is to host a breakfast meeting, with costs to be underwritten by Shire and drawing on the technology council’s member ship contacts, to provide a forum for the Wire less Philadelphia team to discuss its goals and encourage those who attend to get their com panies involved,” Mr. Cabrey says. # Corporate CITIZENSHIP SPECIAL FEATURE Shire’s Matt Cabrey (at podium) at the launch of the donation of laptops to Wireless Philadelphia. At Mr. Cabrey’s left are Former Philadelphia Mayor John Street and Alexis Brown,Executive Director, Community Women’s Education Project; to Mr. Cabrey’s right, Greg Goldman,Chief Executive Officer,Wireless Philadelphia; Donovan West, Director, EARN Program, People for People Inc.; and Fred Anderson, Clinical Director,The Mayor’s Office for the ReEntry of ExOffenders Program. MEDIMMUNE In the Trenches One particular initiative involves the company’s sales organization and centers around the annu al meeting that brings together the sales people and the home staff, about 600 employees. “About three years ago, they added com munity service at the meeting to do some team building and also to give back to the community,” says Toni Stiefel, director, inter nal communications and community rela tions. “For our third year, we wanted to take on a project that would keep everybody busy and to see what we could do to really provide a lasting impact.” In 2007, the company initiated a project with KaBOOM!, a nonprofit that provides play grounds for lowincome communities, to build a new7,000squarefoot playground at the Palo mar Family YMCA in Escondido, Calif. For the event, the company provided a financial donation, and about 600 MedIm mune employees donated their time to build the playground. The volunteer day, when the playground would be built, was scheduled for June 20, 2007. A couple of weeks before, some of the MedImmune staff met the kids in the daycare center and asked them to draw their dream playground. “There were about 20 kids, and they drew the most incredible pictures and then each stood up and did a presentation of what his or her perfect playground would be,” Ms. Stiefel says. “While we thought they might come up with outrageous things we could never meet, so many of the things that they were asking for were quite possible with the pieces of equipment that KaBOOM! works with.” FROM HEALTH OUTREACH TO EDUCATIONAL PROGRAMS TO GRASSROOTS INITIA TIVES, MEDIMMUNE PROVIDES BOTH FINANCIAL AND HANDSON SUPPORT TO COMMUNITY SERVICE PROGRAMSAROUNDTHEWORLD. 68 M a y 20 08 PharmaVOICE PV0508 Issue FINAL2 4/23/08 10:38 AM Page 68 70 M a y 20 08 PharmaVOICE Examples included a fire truck, a slide that twists around, springloaded jumping blocks, and a rock climbing wall; and the emphasis from all the children was bright colors. Ahead of the big day, Ms. Stiefel reached out to her local colleagues, such as Jamie Lacey, senior director, media and public relations, and to MedImmune’s Californiabased staff for help on some preparatory work, including digging ditches and setting concrete. “There were about 20 of us on the pre build teams, including about 10 people from the Mountain View, Calif., office and we were very grateful they came,” Ms. Stiefel says. “Jamie and I were on that team, and I don’t think either of us had ever worked so physi cally hard in our lives.” The big day brought in the rest of the MedImmune team — more than 600 volun teers — who spent the day building the play ground. And with several kids on site that day, the volunteers also had an opportunity to interact with the children who would benefit from their hard work. “People were thrilled that it was so orga nized and that they had an opportunity to par ticipate at various levels; there were commu nity members directly involved so they had direct interaction, and there were a lot of kids on site that day,” Ms. Stiefel says. “Being able to see the fruits of their labor at the end of the day was also a thrill.” Going forward, MedImmune hopes to partner again with KaBOOM! and is talking about doing another project in the Washing ton, D.C., area where the bulk of the compa ny’s employees work. “The reason we have so much interest in this from our employee base is that two of our core values are a strong work ethic and an entrepreneurial spirit, and I think both of those really fit into volunteering,” Ms. Lacey says. “There’s a real pleasure in being out there and taking ownership in a project that can live beyond the walls of the office and the lab.” # Corporate CITIZENSHIP SPECIAL FEATURE MedImmune’s Jamie Lacey, Senior Director, Media and Public Relations, pushes a wheelbarrow full of concrete in preparation for building the playground in Escondido, Calif. PV0508 Issue FINAL2 4/23/08 10:38 AM Page 70 HealthEd is proud to announce the launch of its newly formed sister agency, HealthEd Encore. HealthEd Encore supports the individual needs of patients, their families, and the treatment teams who care for them. And both companies share a passion for changing how patients think and act in ways that benefit your brand. Hea l thEd . Hea l thEd nteract ve . Hea thEd Encore . www.Hea thedEncore . com . 7325872500 A NEW COMPANY. A SHARED PASSION. 2008 HealthEd ######################################################## Corporate CITIZENSHIP SPECIAL FEATURE ROCHE Teaching for the Future From volunteering time at food programs to involvement in environmental sustainability programs to educational outreach, community service is integral. One area that holds partic ular interest for Roche’s volunteers is educa tion. Roche employees from the Nutley, N.J., campus and Roche South Carolina (RCI) ded icate their time to helping children in local schools, with a particular focus on science. In 2001, a federal grant encouraged part nerships between schools and companies, and Roche became involved with Lester Elemen tary School in Florence, S.C. While the grant ended in 2005/06, the relationship between Roche and the school had been cemented and support continues through a local budget. Brandon Shealy, a chemist with RCI, has been a tutor from the start and became team coordinator in 2006. He says the special needs curriculum coordinator for the school, Lisa Hawkins, aligns the program with the teach er’s standard curriculum. This past year has seen an increased focus on the sciences to help bolster students’ scores. Overall, though, the goal is to provide a positive adult role model for the kids. “The first 10 minutes of the weekly class are used to mentor the kids and address any thoughts or questions they may have,” he says. Students also enjoy an opportunity to visit the Roche campus to see where their tutor works. Additionally, RCI helped the school complete a career project. “Roche supplies the tools that scientists use while working in the laboratory, such as safety glasses and lab coats,” Mr. Shealy says. “We also sent Lester Elementary School pictures of scientists exploring different compounds in the lab and we had a Roche researcher answer a questionnaire about the job of a scientist. This is really interesting for the kids, as Roche tutors cover a cross section of the RCI site.” In the Nutley site, a similar story of long term dedication is evident in the volunteer activities of Sherrie Pietranico, Ph.D., research leader, discovery chemistry. Dr. Pietranico has been a tutor and role model for many years. Dr. Pietranico cochairs the science fair at Watchung Elementary School, conducts sci ence programs for students, and gives lectures at schools on drug discovery. And she has long been involved with the Student Enrichment Program for Paterson thirdgraders at the Edward W. Kilpatrick School. While work and other commitments mean Dr. Pietranico cannot devote as much time to tutoring as she has in the past, she still loves to get involved with students and encourages them to embrace science. She conducts a “chemistry in the kitchen” project to enlight en students about what chemists do. Dr. Pietranico says growing up in Harlem, N.Y., she never met a chemist. She was the first AfricanAmerican woman to graduate from the University of Pennsylvania with a Ph.D. in organic chemistry and loves an opportunity to provide a positive role model for AfricanAmerican children. “For Black History Month, I did a science program at Liberty Science Center to teach the children about famous AfricanAmerican scien tists, and they did handson science in honor of the scientists,” she says. “Parents sent me e mails to express that it inspired their children to want to be scientists. It was very rewarding.” # Lisa Hawkins,Lester Elementary School Principle Greg Mingo,Bob Barile, Cindy Lewis, Jan Chatlosh, Melanie Garand, Brandon Shealy, and Tecali Carroll from Roche celebrate their efforts. FORMANYROCHEEMPLOYEES,COMMUNITYOUTREACHANDVOLUNTEERISM IS AS MUCHA PART OFTHEIR LIVES ASTHEIR PROFESSIONAL PURSUITS. 72 M a y 20 08 PharmaVOICE PV0508 Issue FINAL2 4/23/08 10:38 AM Page 72 SPECIAL FEATURE Corporate CITIZENSHIP AMGEN, Thousand Oaks,Calif., is a human therapeutics company in the biotechnology industry.The company’s philanthropic division,The Amgen Foundation seeks to advance science education, improve quality of care and access for patients, and support resources that create sound communities where Amgen staff members live and work.For more information, visit amgen.com. ASTRAZENECA,Wilmington,Del., is an international healthcare business engaged in the research, development,manufacture, and marketing of prescription pharmaceuticals and the supply of healthcare services. For more information, visit astrazenecaus.com. AVEO PHARMACEUTICALS,Cambridge, Mass., is a biopharmaceutical company Giving Back (part one) … focused on the discovery and development of novel cancer therapeutics.For more information, visit aveopharma.com. GENZYMECORP.,Cambridge,Mass., is a biotechnology company focused on rare inherited disorders, kidney disease, orthopedics, transplant, cancer, and diagnostic testing, and is also conducting research into immune disease, infectious disease, and other areas of unmet medical need.For more information, visit genzyme.com. HANABIOSCIENCES INC., South San Francisco, Calif., is a biopharmaceutical company focused on acquiring, developing, and commercializing innovative products to strengthen the foundation of cancer care. For more information, visit hanabiosciences.com. MEDIMMUNE,Gaithersburg,Md.,a wholly owned subsidiary of AstraZeneca, is focused on cardiovascular/gastrointestinal disease, neuroscience,oncology, infection, respiratory disease, and inflammation.For more information, visit medimmune.com. ROCHE, Nutley, N.J., is one of the world’s leading researchfocused healthcare groups in the fields of pharmaceuticals and diagnostics.The company also commits to citizenship efforts, especially in areas surrounding Roche facilities, with the goal of becoming familiar with the social, educational, medical,and other needs that contribute to a healthy community.For more information, visit rocheusa.com. SHIRE PHARMACEUTICALS,Wayne,Pa., focuses on attention deficit hyperactivity disorder,human genetic therapies, gastrointestinal,and renal diseases.For more information,visit shire.com. PV0508 Issue FINAL2 4/23/08 10:38 AM Page

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