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A.J. Kazimi says public perception is one obstacle midsize companies face. Jill Balderson says patients need more information about diseases. Dr. Dahiyat’s technology could change the face of medicine. October 2006 PharmaVOICE On the Cover Midsize pharma: Moving and shaking the industry Unlike their large pharmaceutical counterparts, midsize companies are usually not constrained by huge overhead or layers of bureaucracy, which allows them to address diseases too small for their bigger rivals to target. Features A market for education No longer is patient education a static, one-dimensional tool for disseminating health information. It is a dynamic way to engage patients that ensures a win-win for all parties. Metrics: It’s all about performance From the clinic to the market, the ability to drive process and operational excellence for sponsors and providers through strategic metrics has never been more important. Bio meets pharma to form the new age of biopharma In the future, broad-based companies will choose the most appropriate approach, whether small molecule or biologic, to create new interventions. Breast cancer: Pink ribbons of opportunity Despite advances in breast cancer treatments, this is still an area of unmet medical need. Significant opportunity exists, especially for those with products that are targeted and that have fewer side effects. Bassil Dahiyat — Calculated risks With little more than his Ph.D. thesis and a dream of creating a truly groundbreaking technology, Dr. Bassil Dahiyat founded Xencor. Nine years later, he remains as enthusiastic as ever. The 6th Annual PharmaLinx Charity Golf Outing More than $20,000 was raised for the Lankenau Institute for Medical Research at the event, which was hosted by PharmaVOICE and Axis Healthcare Communications. in every issue Letter from the Editor Raise your voice: Letters UpFront A brief review of industry news at press time For Art’s Sake A creative review by the experts PharmaOutlet Kelley Connors talks about tapping into women’s power as consumers. PharmaTrax Sales, marketing, and R&D trends from industry analysts What’s New New healthcare-related products, services, and companies E-Media New electronic and Web-based applications, sites, and technologies On The Calendar Industry events Talent Pool Executive appointments and promotions