On the Calendar

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July 1718,2003,The Watergate Hotel — Washington,D.C. Metabonomics Industry experts will address understanding the metabolic signatures of disease in the postgenomic era; applying metabonomics to toxicity screening and mechanism of action studies; and realizing the potential of metabonomics as an in vitro diagnostic testing platform. Additional sessions will address how to identify the oppor tunities and challenges of introducing metabonomics into drug discov ery/development. For more information, contact Pharmaceutical Education Associates at 2125586465 or visit pharmedassociates.com. July 2122, 2003,TheWatergate Hotel — Washington,D.C. Obesity and theMetabolic Syndrome Industry experts will address insulin resistance, the linchpin between obesity and cardiovascular disease; common pathways linking obesity, dyslipidemia, and insulin resistance; components of the metabolic syndrome associated with increased risk of cardiovascular dis ease; and novel approaches for treating all aspects of the metabolic syn drome. For more information, contact Pharmaceutical Education Associates at 2125586465 or visit pharmedassociates.com. July 2425,2003,Sheraton Rittenhouse Square — Philadelphia 4th Forum on Pharmacovigilance/Risk Management The forum on pharmacovigilance and risk management will address how pharmaceutical companies are working to establish risk management plans to remain compliant with FDA regulations. For more information, contact the Center for Business Intelligence at 8008178601,email cbireg@cbinet.com, or visit cbinet.com. July 2829, 2003,Hilton Alexandria Mark Center — Alexandria,Va. 3rd Annual Data Mining andWarehousing for Pharmaceutical Sales and Marketing The conference will provide attendees with strategic, tactical, and use able information about how worldclass pharmaceutical organizations are using the capabilities of their data warehouses and combining that tech nology with the power of data mining to gain a competitive edge. For more information, contact the Center for Business Intelligence at 8008178601,email cbireg@cbinet.com, or visit cbinet.com. July 2829, 2003,Park Hyatt Philadelphia at the Bellevue — Philadelphia Specialty Injectables and theFormulary:Utilizing Current Managed CareTrends for Optimal Pharmaceutical Outcomes Experts will discuss the current landscape of injectable and infusible therapies; the future of biologics;how managed care uses pharmacoeco nomics to determine coverage of injectables and infusibles; the challenges of Medicare and Medicaid reimbursement for injectables; using the formu lary in a marketing strategy;”plug and play” formularies; and balancing the cost of new drugs. Other topics to be addressed include the benefits of managed care and manufacturer partnerships;and the longrange impact of injectables on the managedcare and pharmaceutical industries. For more information, contact Pharmaceutical Education Associates at 2125586465 or visit pharmedassociates.com. August 45 2003,Marriott East Side — NewYork Patient Recruitment for ClinicalTrials The conference will cover reducing trial cycle times through suc cessful patient recruitment, ensuring proper feasibility testing for clinical trials, training staff in best practices for patient recruitment, impact of HIPAA on recruiting, and Internetbased and enhanced marketing tactics. For more information, contact Marcus Evans Conferences, at 2129833500, email marketing@marcusevansny.com or visit marcusevans.com. August 46,2003,Seaport Hotel andWorldTrade Center — Boston Disease Management Conference and Expo This conference will present the expertise of employers, health plans, providers, government, technology leaders, futurists, pharma, experts in high growth disease states,and healthcare privacy experts. Interactive workshops will investigate quality,outcomes,ROI,evidencebased medicine,and comorbidities. For more information, contact Strategic Research Institute at 2129670095, email info@srinstitute.com or visit srinstitute.com. August 1015,2003,The Hynes Convention Center — Boston 8th Annual Drug Discovery TechnologyWorld Congress IBC Life Sciences’ conference will have three tracks dedicated to science, business,and informatics. Conference sessions will address how new technolo gies, scientific advances,business strategies, and informatics solutions are help ing to accelerate the drugdiscovery process.The conference will provide atten dees with ample opportunities to learn about these key developments and interact with fellow attendees in complementary disciplines. For more information, contact Ellen Massa, IBC Life Sciences, at 508616 5550, email emassa@ibcusa.com, or visit ibcusa.com. August 1415,2003,The Westin Princeton at Forrestal Village — Princeton,N.J. Pharmaceutical Branding The Center for Business Intelligence’s Forum will bring together marketing, product, brand, and business development leaders to share their experiences and insights into how best to position a brand in the marketplace. Presenta tions will cover topics such as: branding internally; energizing the connection between brand identity, brand position,and creative execution;understanding the person behind the disease to better establish the brand;evolving the brand into a relationship with consumers and physicians; and translating CRM invest ments into value for the brand. For more information, contact The Center for Business Intelligence at 800 7679499, email register@cbinet.com,or visit cbinet.com. August 1722,2003,Tuck School of Business at Dartmouth — Hanover, N.H. 41st Annual Management Development Program This strategic marketing seminar,which is limited to 60 participants,will fea ture market segmentation and positioning, buying decisions and marketing communications, defending brand equity, pharmaceutical marketing in a digi tal economy,ethics and marketing,the markstrat simulation exercise,new prod uct launch, regulatory issues in the marketing and promotion of prescription drugs, and the three dimensions of marketing. For more information, contact the HMC at 6108688299, email courtney@hmccouncil.org,or visit hmccouncil.org. For a complete listing of industry events throughout the year, please visit pharmavoice.com/conferences.html. 17 July 21 July 24 July ONTHE CALENDAR 28 July 28 July 4 August 4 August 17 August 10 August 14 August PLANNING AHEAD

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