Thought Leader:

Kunsan Kim, SVP Strategy, precisioneffect

November 29, 2017

Advertising agencies have always been known by their ability to create amazingly creative campaigns. Its how they’ve built reputations and how they’ve won business. While creating campaigns are still a critical component of what agencies are expected to provide, market needs … Read More »

Thought Leader:

Dr. Matthew Turner, Director of Pathology, ACM Global Laboratories

November 16, 2017

In this episode, Dr. Matthew Turner talks about trends in Digital Pathology, and how this new research tool can benefit sponsors, CROs, and Pathologists. There is also a related white paper, entitled, “How Digital Pathology is Revolutionizing Clinical Trials,” which you can … Read More »

Thought Leader:

Sam Herbert, President of World Courier

October 6, 2017

Sam Herbert, President of World Courier, a part of AmerisourceBergen and global leader in specialty logistics, discusses tips that can guide innovators in navigating the logistics hurdles of novel therapies, such as cell and gene therapies, so that they get into the hands of … Read More »

Thought Leaders:

Elizabeth Glover, Senior Consultant, Cello Health Consulting
Jackie Harris, Managing Consultant, Cello Health Consulting
Kimberly Brooks, Senior Medical Writer, Cello Health Communications

September 6, 2017

Big data has become a buzzword in the industry, Cello Health’s Elizabeth, Jackie, and Kimberly predict how it will actively impact the future of healthcare, providing real world examples. From streamlining the development of new therapies, helping to drive personalized treat … Read More »

Thought Leader:

Michelle Hoiseth, Vice President, PAREXEL Access

May 31, 2017

In this episode, Michelle Hoiseth discusses Real-World Evidence and clinical research — how companies can generate it, their approach to it, the benefits of it, and how PAREXEL helps companies design and implement their Real-World Evidence strategy. Listen now using the podc … Read More »

Thought Leader:

Michael Carlin, VP, HCP Engagement, TrialCard

May 22, 2017

In this episode, Michael Carlin talks about how Virtual Engagements are addressing the issue of limited physician access by pharmaceutical reps, including keys to success, measuring results, and the degree of success with these programs. There is also a related white paper e … Read More »

Thought Leader:

Peter Steiger, Ph.D. Vice President and Chief Scientific Officer, Patient Technology Solutions, PAREXEL

May 10, 2017

In this episode, Dr. Steiger talks about rescue studies, specifically when to start thinking about bringing in a new vendor, what capabilities to look for in a vendor, three case studies and more. You can also download a related case study entitled “Implementing a Study Desi … Read More »

Thought Leaders:

Terek Peterson, Senior Director of Global Statistical Standards, Chiltern
Dave Izard, Senior Director of Clinical Data Standards, Chiltern

March 6, 2017

In this episode, we hear from two experts on the FDA’s regulations regarding electronic submissions. They cover issues such as what has changed over the last 3 years, the latest FDA guidance documents, reasons for complying, and deploying standards when clinical development … Read More »

Thought Leader:

Heather Gartman, Managing Director, Public Relations Group, inVentiv Health

January 26, 2017

Heather Gartman discusses patient advocacy in the mental health space, including problem with underfunded research, the numerous stakeholders involved, and ways pharma and these stakeholders can come together to better support this extremely important area of the healthcare … Read More »

Thought Leader:

Peter Belden, President of ICS, an AmerisourceBergen company

November 9, 2016

In this episode, Pete Belden talks about the role of third-party logistics in the commercialization process, how manufactures should solve challenges using 3PL partners, and where 3PL services are headed in the future.

Thought Leader:

Dr. Kate Perry, Director of Behavioral Science, Atlantis Healthcare

October 19, 2016

Dr. Perry discusses the complexities of self-management across chronic disease. We explore the application of health psychology and the role of technology in helping pharma support patients to stay on track with their prescribed treatment.

Thought Leaders:

Prithul Bom, MBA, RAC, ASQ-CSQE, Senior Director, Scientific Affairs, TA Leader for Medical Device & Diagnostics, Chiltern
Lisa Moore, PhD, RN, Senior Director, Scientific Affairs, TA Leader for Cardiovascular, Chiltern

October 3, 2016

In this episode, we talk about how smartphones intersect with medical devices, what makes an app a mobile medical app, why companies should include a mobile medical app with their Class II or Class III medical devices, why Human Factors and Usability Engineering are so impor … Read More »

Thought Leaders:

Chiquita Brooks-LaSure, Managing Director, Manatt Health
Joel S. Ario, Managing Director, Manatt Health

September 13, 2016

The 2016 election will have a major impact on both federal and state healthcare policy. To be sure your organization is prepared for all the possibilities, it’s critical to understand the political dynamics that will be at play under each potential scenario—and what they wil … Read More »

Thought Leaders:

Angie Wheeler, CEO, Cello Health Insight, Chicago
Jim McDermott, Vice President, Cello Health BioConsulting
John Howley, Managing Director, Cello Health Communications, US

August 15, 2016

In this episode, our panel of experts will talk about the state of the rare disease space, and how to succeed in this growing arena. There is also a related white paper on this topic, which you can download using the link at the bottom of this listing.

Thought Leader:

Chuck Reed, Group Vice President, Pharmacy Innovation & Solutions, AmerisourceBergen Drug Corporation

August 12, 2016

In this episode, Chuck Reed talks about the Elevate Provider Network, how it helps provide better patient care, and how it benefits other stakeholders in the prescription medicine ecosystem.

Thought Leader:

Michael Carlin, Vice President, TrialCard

July 28, 2016

In this episode, Michael Carlin of TrialCard discusses rare diseases and orphan drugs, and how life sciences companies can overcome the many business challenges associated with these types of disease states. There is also a related white paper entitled “No Patient Left Behin … Read More »

Thought Leader:

Troy Johnson, Senior Consultant Analytics, TrialCard Market Access Solutions

April 29, 2016

This podcast episode discusses some of the environmental factors reinforcing the importance of co-pay program optimization and goes into detail on the various aspects of the program that can be optimized and common results.  A real-world example of a program optimization ana … Read More »

Thought Leader:

Johanna Skilling, EVP, Director of Planning, US, Ogilvy CommonHealth Worldwide

March 1, 2016

The World Economic Forum has named collaboration as the key to global growth: public-private partnerships between companies large and small, NGOs, government agencies and academia are the single largest corporate trend of the decade. And why? The world’s problems are increas … Read More »

Thought Leader:

Fred Petito, Chief Behavioral and Engagement Officer, Guidemark Health

February 29, 2016

In this episode, Mr. Petito defines behavioral insights,and provides examples and case studies of how behavioral insights can be used in healthcare marketing with providers and patients. Also, please download our related white paper on this subject, using the link at the bot … Read More »

Thought Leaders:

Kathleen McConnell, RPh, MBA, Managing Director, Scifluent, Cello Health Communications
Jason McDonough, PhD, SVP Medical Strategy, Cello Health Communications

January 26, 2016

Incorporating HEOR evidence into oncology drug development pathways is no longer optional, but essential. In this session we identify the reasons for increased importance of demonstrating value in an oncology clinical setting, discuss the ways in which HEOR evidence is the b … Read More »

Thought Leader:

Paul Mannu, Master Practitioner, Behavioural Insights, Cello Health Insight

January 13, 2016

In this podcast, Mr. Mannu talks about the adoption rate for physicians regarding wearables and health apps, the consumer movement toward personal health technologies, and how the life sciences industry can participate in its growth.

Thought Leader:

Mark Engelhart, Chief Commercial Officer, ACM Global Central Laboratory

December 23, 2015

In this interview, Mark Engelhart offers an alternative approach to clinical trial testing that involves consulting with a central lab in matching clinical diagnostic endpoints to outcomes. Mark will also talk about the evolving role that central labs are playing in optimizi … Read More »

Thought Leader:

Marc Schwartz, Consultant and Multi-Channel Marketing Executive

December 17, 2015

In this episode, we’ll explore the intricacies of transforming the industry’s traditional approach to sales and marketing to one that creates excellent customer experiences for patients and healthcare professionals (HCPs). Today, customers’ needs are changing, they have grea … Read More »

Thought Leader:

Milton Pedraza, CEO, Luxury Institute

December 17, 2015

In this episode, we’ll discuss what pharma can learn from brands outside the industry that are focusing on the customer experience. Brands such as The Ritz-Carlton, The Four Seasons, and Starbucks have successfully embraced the customer experience and, as a result, have earn … Read More »

Thought Leaders:

Cheryl Lubbert, President and CEO, Health Perspectives Group (center)
Jean McCoy, SVP, Strategy & Innovation, Health Advocacy Strategies (left)
Pam Garfield, SVP, Strategy & Innovation, Patient Health Perspectives (right)

September 8, 2015

In this episode, we’ll have a panel discussion with the heads of three of the four companies that make up the Health Perspectives Group, a family of companies that helps healthcare firms use shared values to infuse the patient perspective across their organizations to create … Read More »

Thought Leader:

Paul LeVine, Vice President, Analytic Services, TrialCard

August 24, 2015

In this episode, Paul LeVine talks about a shift toward focusing on outcomes and how the patient’s voice is changing healthcare.  There’s also a related whitepaper on this topic, which may be downloaded from the link below.

Thought Leader:

Dr. Theodore Search, PharmD, Founder and CEO of Skipta

August 21, 2015

In this episode, we meet with Dr. Theodore Search, PharmD, Founder and CEO of Skipta.  We talk about why Skipta was started.  We discuss the move to a patient centric model in the industry, how this impacts the dynamics of online medical communities, and finally, measuring s … Read More »

Thought Leader:

Paul LeVine, Vice President, Analytic Services, TrialCard

August 17, 2015

In this episode, Paul LeVine talks about co-pay, patient affordability, and patient engagement.  There’s also a related whitepaper on this topic, which you can download from the link below.