Thought Leaders:

Kathleen McConnell, RPh, MBA, Managing Director, Scifluent, Cello Health Communications
Jason McDonough, PhD, SVP Medical Strategy, Cello Health Communications

January 26, 2016

Incorporating HEOR evidence into oncology drug development pathways is no longer optional, but essential. In this session we identify the reasons for increased importance of demonstrating value in clinical oncology, discuss the ways in which HEOR evidence is the best mechani … Read More »

Thought Leader:

Paul Mannu, Master Practitioner, Behavioural Insights, Cello Health Insight

January 13, 2016

In this podcast, Mr. Mannu talks about the adoption rate for physicians regarding wearables and health apps, the consumer movement toward personal health technologies, and how the life sciences industry can participate in its growth.

Thought Leader:

Mark Engelhart, Chief Commercial Officer, ACM Global Central Laboratory

December 23, 2015

In this interview, Mark Engelhart offers an alternative approach to clinical trial testing that involves consulting with a central lab in matching clinical diagnostic endpoints to outcomes. Mark will also talk about the evolving role that central labs are playing in optimizi … Read More »

Thought Leader:

Marc Schwartz, Consultant and Multi-Channel Marketing Executive

December 17, 2015

In this episode, we’ll explore the intricacies of transforming the industry’s traditional approach to sales and marketing to one that creates excellent customer experiences for patients and healthcare professionals (HCPs). Today, customers’ needs are changing, they have grea … Read More »

Thought Leader:

Milton Pedraza, CEO, Luxury Institute

December 17, 2015

In this episode, we’ll discuss what pharma can learn from brands outside the industry that are focusing on the customer experience. Brands such as The Ritz-Carlton, The Four Seasons, and Starbucks have successfully embraced the customer experience and, as a result, have earn … Read More »

Thought Leaders:

Cheryl Lubbert, President and CEO, Health Perspectives Group (center)
Jean McCoy, SVP, Strategy & Innovation, Health Advocacy Strategies (left)
Pam Garfield, SVP, Strategy & Innovation, Patient Health Perspectives (right)

September 8, 2015

In this episode, we’ll have a panel discussion with the heads of three of the four companies that make up the Health Perspectives Group, a family of companies that helps healthcare firms use shared values to infuse the patient perspective across their organizations to create … Read More »

Thought Leader:

Paul LeVine, Vice President, Analytic Services, TrialCard

August 24, 2015

In this episode, Paul LeVine talks about a shift toward focusing on outcomes and how the patient’s voice is changing healthcare.  There’s also a related whitepaper on this topic, which may be downloaded from the link below.

Thought Leader:

Dr. Theodore Search, PharmD, Founder and CEO of Skipta

August 21, 2015

In this episode, we meet with Dr. Theodore Search, PharmD, Founder and CEO of Skipta.  We talk about why Skipta was started.  We discuss the move to a patient centric model in the industry, how this impacts the dynamics of online medical communities, and finally, measuring s … Read More »

Thought Leader:

Paul LeVine, Vice President, Analytic Services, TrialCard

August 17, 2015

In this episode, Paul LeVine talks about co-pay, patient affordability, and patient engagement.  There’s also a related whitepaper on this topic, which you can download from the link below.

Thought Leader:

Heather Gartman, Managing Director, inVentiv Health Public Relations Group Washington, D.C. operations

June 1, 2015

In this episode, Ms. Gartman discusses the findings from their recent research on Patient Advocacy Groups and their relationship with pharmaceutical companies. There is also a related white paper on this topic, now availablTe for download.

Thought Leader:

Tony Street, Director, Clinical Trial Supplies and Logistics, PAREXEL

March 30, 2015

In this interview, Tony Street addresses questions about the role of technology in a fully integrated clinical trial supply chain, from forecasting and proactive planning, to distribution to sites and patients, to final reconciliation. Tony will also talk about the current s … Read More »

Thought Leaders:

Michael Griffith, Executive Vice President of inVentiv Health and President of inVentiv Commercial
Mark Archer, Global Head of Business Development of inVentiv Health

February 19, 2015

Old commercialization models are being redefined by new market realities, transforming the way biopharmaceutical companies need to do business. inVentiv Health has redefined Clinical and Commercial services to give biopharmaceutical companies a better way to create value. In … Read More »

Thought Leader:

Dan Brilot, Digital Director, Cello Health Insight

February 5, 2015

This podcast covers research findings from the digital health debate, product commercialization issues, the future of pharma reps, the move to mobile by physicians, and more. Please download the related white paper on this topic.

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