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Pharma Branding Trends Report 2016


Pharma Branding Trends Report 2016

How do you build an authentic brand in a highly-regulated industry? Marketing leaders in pharma and healthcare addressed this question and shared their biggest challenges in our 2016 Pharma Branding Report. By understanding this current climate, marketers can uncover the underlying opportunities in embracing innovation and trusting marketing technology. In this report, you’ll learn: Which […]

June 6, 2016More Clinical »
Regulatory Application of Standard for Exchange of Nonclinical Data (SEND)


Regulatory Application of Standard for Exchange of Nonclinical Data (SEND)

Standard for Exchange of Nonclinical Data (SEND) is a new formatting requirement for the submission of electronic data to the FDA. This initiative is led by the Clinical Data Interchange Standards Consortium (CDISC) with the intent to integrate clinical Study Data Tabulation Models (SDTM) into nonclinical data submissions. SEND creates structured organization and terminology for […]

April 19, 2016More Clinical »
PharmaVOICE 100 Celebration Tickets 2016 Available Now


PharmaVOICE 100 Celebration Tickets 2016 Available Now

The PharmaVOICE 100 Celebration convenes the most influential and inspirational leaders from across all sectors of the life-sciences industry. PharmaVOICE’s unique positioning allows us to bring together these leaders in a distinctive format allowing for much-needed collaboration through sharing ideas, insights, and business perspectives, while offering the opportunity to expand personal and professional networks. Thursday […]

June 21, 2016More Clinical »
News Release: Bynder Strengthens Security of Marketing Software with HIPAA Compliancy


News Release: Bynder Strengthens Security of Marketing Software with HIPAA Compliancy

Healthcare companies can now benefit from enhanced security through this cloud-based marketing solution BOSTON, Mass. -May 25, 2016- Full cycle marketing and branding solution, Bynder, recently became HIPAA compliant to deliver secure marketing software for healthcare companies. Requiring organizations to handle protected health information, the Health Insurance Portability and Accountability Act (HIPAA), is a certification […]

May 26, 2016More Clinical »
Preparing for the Silver Tsunami: The Intersection of Healthcare and Technology


Preparing for the Silver Tsunami: The Intersection of Healthcare and Technology

With more than 10,000 people a day turning 65 in the United States — equating to more than 2 billion seniors by 2050 — the healthcare industry needs to prepare to meet the demands of this older population. Patient care and technology are converging, and together they have the ability to improve the lives of […]

June 1, 2016More Clinical »
The New Healthcare: Marketing to a Segment of One


The New Healthcare: Marketing to a Segment of One

Together, technological advancements and tectonic shifts in the healthcare delivery model are pushing us toward an emerging health economy in which pharma marketers increasingly focus their efforts on each patient as a “Segment of One.” In this new segment-of-one model, businesses must maximize value by creating a more personalized experience. HCPs will also remain key […]

June 1, 2016More Clinical »
WEBINAR: EVOLUTION OR REVOLUTION?


WEBINAR: EVOLUTION OR REVOLUTION?

How Life Sciences Organizations are Transforming to Meet the Evolving US Healthcare Market Needs   We all know the Life Sciences industry is constantly adapting in response to changing market conditions. Are these changes seismic shifts, or iterative modifications over time? What are some of the most recent results? To identify how Life Sciences organizations […]

June 6, 2016More Clinical »
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