FEATURED CONTRIBUTED CONTENT

Protected: How to Challenge the Status Quo in Highly Competitive Markets


Protected: How to Challenge the Status Quo in Highly Competitive Markets

There is no excerpt because this is a protected post.

April 11, 2018 More Clinical »
Driving improved access and compliance through direct-to-physician sampling


Driving improved access and compliance through direct-to-physician sampling

For many commercial teams, accessing physicians for sample distribution has never been more challenging. Over the past 10 years, the number of physicians who are accessible to pharma sales teams has declined by nearly half. As a result, many companies are shifting to direct-to-physician (DTP) sampling programs to help overcome access and compliance concerns. In […]

April 5, 2018 More Clinical »
Lilly and Teva earn top scores in Direct-To-Consumer Website Performance Analytics


Lilly and Teva earn top scores in Direct-To-Consumer Website Performance Analytics

Pfizer, Merck, AstraZeneca Maintain Lead in Brand Recall and Net Promoter Scores By Gaurav Kapoor, co-founder and EVP, Indegene, a leading global healthcare solutions provider Content tracking and optimization of direct-to-consumer websites has earned Lilly and Teva top honors in the latest Content Maturity Index. The content performance from these companies is attributable to their […]

April 23, 2018 More Clinical »
Improving patient engagement through design psychology principles


Improving patient engagement through design psychology principles

For years, we’ve been hearing that digital health is the future, but so far, patient engagement has been low. Research on digital health interventions has generally found lack-luster usage and retention over time.  Yet we all know that successful evidence-based interventions that support better health, including medication adherence, lifestyle changes, and symptom management are very […]

April 24, 2018 More Clinical »
Breaking Through the Barrier: Accessing Hard To Reach Physicians


Breaking Through the Barrier: Accessing Hard To Reach Physicians

BulletinHealthcare ran an analysis of their audience of verified physicians, and found that they can reach 40,000 physicians who work in teaching hospitals that do not allow pharma reps access. Download the whitepaper to see where.

February 27, 2018 More Clinical »
Six Practices of High Performing Research Sites


Six Practices of High Performing Research Sites

Research sites are critically important to the development and testing of new therapies. They help bring new treatments to patients—and provide the reliable data that stops the development of unsuccessful projects. While active, organized sites are essential to support the conduct of clinical trials, many clinicians who explore participating in clinical research never proceed beyond […]

April 1, 2018 More Clinical »
35th Anniversary Celebration & 2018 Rare Impact Awards


35th Anniversary Celebration & 2018 Rare Impact Awards

NORD’s 35th Anniversary Celebration presenting the 2018 Rare Impact Awards will be held on May 17, 2018, in Washington, D.C. at the Andrew W. Mellon Auditorium. This event will celebrate the efforts to help the 30 million Americans with rare diseases who, by the very nature of their diagnoses, may be overlooked by traditional medicine, […]

April 4, 2018 More Clinical »
Given Three Years To Live – She Transformed Cancer Research


Given Three Years To Live – She Transformed Cancer Research

Every once in a while a story comes along that grabs you, inspires you, and motivates you. This is one of those stories. A March 26, 2018 article in Forbes provides an in-depth profile of Kathy Giusti, Founder of the Multiple Myeloma Research Foundation (MMRF) and Co-Chair of the HBS Kraft Precision Medicine Accelerator. This […]

April 3, 2018 More Clinical »
Join visionaries at Spotlight Health, the opening segment of the Aspen Ideas Festival


Join visionaries at Spotlight Health, the opening segment of the Aspen Ideas Festival

Hundreds of visionaries will be descending on Aspen, Colorado from June 21-24 for the Aspen Ideas Festival: Spotlight Health. This three-day health conference features an exceptional mix of inspiring and provocative experts who dive into the latest topics in medicine, science and health. Attendees are surrounded by the scenic peaks of Aspen, Colorado with plenty […]

April 16, 2018 More Clinical »
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