PharmaVOICE - 
February 2007
Purchase Issue

In Every Issue
E-Media
Blue Spoon Releases Ecosystem Solution For Pharma Sales Effectiveness Blue [...]
By
What’s New
New Healthcare-related Products, Services, and Companies inChord Communications Now inVentiv [...]
By
PharmaTrax
Life-Sciences Marketers Capitalize on Media Engagement Level A recent survey [...]
By
For Art’s Sake
A Creative Review by the Experts Each month, this department [...]
By
PharmaOutlet
Greg Sarian discusses executive trading rules. Contributed by Greg Sarian [...]
By

Greg Sarian

UpFront
PDUFA Update FDA Requests .4 million increase The FDA has [...]
By
PharmaOutlet
Medicare Part D: It’s Crunch Time … Again Manufacturers are [...]
By

Kevin Barnett

Talent Pool
Talent Pool Executive Appointments and Promotions Pharma POOL Mark Acosta [...]
By
On the Calendar
On the Calendar February 2007 Industry Events Your Source for [...]
By
Letter from the Editor
Is there anything more personal than healthcare? Whether we are [...]
By
Raise Your Voice — Letters
The Future of eClinical Recently, I had the opportunity to [...]
By

On The Cover

The Age of Personalized Medicine
By Denise Myshko The understanding of molecular biology has come a long way. One mark of this progress is Pharmacogenomics, which uses markers in an individual’s genetic code to pinpoint the underlying causes of disease. Experts say the technology has a great deal of promise for allowing researchers to better identify drug targets and guiding [...]
By

Denise Myshko

Features

Targeted Media Messaging: Patient Recruitment Marketing
By Kim Ribbink Patient recruitment is widely considered to be the most costly and time-consuming aspect of clinical trials, and the need to improve the process is pressing. One key aspect to achieving this goal is the use of appropriate media as part of a marketing campaign to improve patient enrollment. Considered by the pharmaceutical [...]
By

Kim Ribbink

Flying Sky High — Rajesh C. Shrotriya
With enormous enthusiasm and a joie de vive, Dr. Rajesh Shrotriya, chairman and CEO of Spectrum Pharmaceuticals, is instilling his employees with the same gusto for development of new drugs. Propelled by a joy of work and a commitment to remaining focused on a task until it is accomplished, Rajesh C. Shrotriya, M.D., has a [...]
By

Kim Ribbink

Stroke: Bats and Snakes May Hold the Answer
By Cynthia Borda A decade ago, the introduction of tPA was a major step forward in stroke treatment, and the hope was that other approaches and additional therapies would soon be available. Unfortunately, the next generation of products has yet to materialize. Every 45 seconds, someone in the United States has a stroke. Treatments for [...]
By

Cynthia Borda

Managed Markets: Medicaid
By Denise Myshko Transition Time for Medicaid Medicaid reform is taking hold at both the state and federal levels, and the use of managed-care and cost-containment strategies are gaining momentum amongst state prescription plans. Medicaid reform is taking hold at both the state and federal levels, and the use of managed-care and cost-containment strategies is [...]
By

Denise Myshko

Looking Ahead: The Deficit Reduction Act
A prescription to adopt forward-looking strategies and ensure corporate and regulatory compliance excellence As government healthcare spending increases, Congress, states, and agencies will continue to put cost management and containment on their agendas. Given this reality, it is important to build nimble manufacturer organizations, processes, and systems strategies to anticipate and accommodate changes in a [...]
By
Table of Contents
On the Cover The age of personalized medicine The study of genomics holds promise for helping to identify better drug targets and guiding companies in designing trials. The hope is that pharmacogenomics will lead to more targeted therapies. Features Patient recruitment marketing Patient recruitment is widely considered to be the most costly and time-consuming aspect [...]
By
FEEDBACK