PharmaVOICE - 
April 2006
Purchase Issue

In Every Issue
On the Calendar
April 2006 On the Calendar April 17-19 2006 World Health [...]
By
Talent Pool
Pharma POOL Steve Andrzejewski Eric J. Bruce Rick Kelly Dan [...]
By
UpFront
Star Volunteer Sharon Callahan, president of Summit Grey, has been [...]
By
PharmaOutlet
CRM: Can it really be pulled off? Contributed by Ian [...]
By

Ian Cross

PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts Market for [...]
By
Letter from the Editor
Phase IV studies appear to be the hottest thing in [...]
By

Taren Grom, Editor

What’s New
New Healthcare-related Products, Services, and Companies Interlink Launches Medical-Education Company [...]
By
Raise Your Voice — Letters
Damn the Torpedoes, Full Speed Ahead Recent calls from academic [...]
By
E-Media
New Electronic and Web-based Applications, Sites, and Technologies DataLabs Launches [...]
By

On The Cover

Drugs in the Real World
By Denise Myshko A greater regulatory focus on safety means companies are under pressure to provide more information about a prescription drug, as well as about the characteristics of patients, once a product becomes available to the larger marketplace. companies are being asked to provide information to physicians, patients, payers, and regulators about how products [...]
By

Denise Myshko

Features

The Salesforce of the Future
With a plethora of obstacles to overcome — from busy doctors to Medicare to reimbursement — the sales rep of the future will not only need knowledge of the product and disease state but will need to be skilled in the art of relationship building and must become a true partner to physicians. By Kim [...]
By

Kim Ribbink

Courting Resolution
By Kim Ribbink Product Litigation is Straining the Industry Product litigation has become an onerous fact of life for the pharmaceutical industry. Roughly 50 products are currently under active litigation in the United States, according to various industry sources. Legal experts say it’s not so much a matter of if a company will be sued, [...]
By

Kim Ribbink

The Value of Postmarketing Studies
Timothy Pratt, Ph.D., Chief Marketing Officer and Principal Scientific Advisor of MedNet Solutions Inc., discusses how postmarketing research, just like everything else successful companies do, is all about marketing, and marketing is all about meeting customers’ needs. Properly constructed and employed, postmarketing research can move market share, earn tax credits, gain kudos, and more. It’s [...]
By
Injecting a Dose of Energy Into a Vaccine Company
By Kim Ribbink Problem solving and decision making have been at the heart of Vijay Samant’s successful career. Now the forthright President and CEO of Vical Inc. is forging ahead with ambitious plans and dynamic ideas to turn the one-time boutique research company into a leader in the field of vaccines. Vijay Samant runs on [...]
By

Kim Ribbink

The Birth of a New Market
Women want more than just birth control. They are looking for additional benefits from contraceptives to meet their individual needs. By Cynthia Borda A wide choice of contraceptive products has been introduced to the market in recent years, representing innovative new products and options in birth control. Experts agree that during the next five to [...]
By

Cynthia Borda

FEEDBACK