PharmaVOICE - 
May 2018
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In Every Issue
Letter from the Editor
Riding the AI Wave It would be hard to identify [...]
By

Taren Grom, Editor

Upfront
Acorda Rallies Parkinson’s Community Acorda Therapeutics has launched the “Live [...]
By

PharmaVOICE Staff

HealthTech
Researchers Develop Nanovesicle Method for Tumor Treatment Trend Watch: Technology [...]
By

PharmaVOICE Staff

Innovator’s Corner
A Robotic Pill that Creates Oral Biologics Mir Imran, Chairman [...]
By

Mir Imran, Chairman and CEO of Rani Therapeutics

Last Word
Women in Science Gwen Nichols, M.D., Chief Medical Officer at [...]
By

Gwen Nichols, M.D., Chief Medical Officer at The Leukemia & Lymphoma Society

On The Cover

Artificial Intelligence and Machine Learning
The field of artificial intelligence (AI) research was founded at Dartmouth College during the summer of 1956. Fast-forward more than 60 years to the year 2018 and we are seeing expansive growth in the development of AI, referred to in the business as the “Summer of AI.” AI by no means languished for all those [...]
By

Robin Robinson

Features

Marketing Integration
The pharmaceutical industry has been employing cross-functional teams to improve processes across business silos for quite sometime, but the ongoing shift in healthcare markets and the increasing complexity of drug commercialization has created an environment where cross-functional alignment has become a more permanent underpinning of marketing protocol. Experts say it is more important than ever [...]
By

Robin Robinson

SHOWCASE: mHealth: The Power of mHealth in Transforming Health Delivery
Investment in mHealth is growing and in the first half of 2017 .5 billion was invested in 188 digital health companies. According to Juniper Research, the number of wearable devices will reach 130 million in 2018 at an estimated value of billion. Its use has become widespread in medical settings with predictions that 65% [...]
By

PharmaVOICE Staff

Introducing BYOD 2.0: A More Inclusive Approach to Electronic Clinical Outcome Assessment
In its list of “Top 10 Strategic Trends for 2018,” Gartner, Inc., notes that the digital and physical worlds are becoming more closely aligned. This phenomenon is certainly observable in clinical research, as technology is supporting more effective remote research through the use of electronic clinical outcome assessment (eCOA). Increasingly, eCOA involves patient and/or site [...]
By

Chris Watson, Ph.D., Director of Product Strategy, Digital Patient, ERT

The Connection for Patients to mHealth and Modern Patient Empowerment
Our mobile-first, soon to be mobile-only world We live in a mobile-first world. The fact is nearly 7 in 10 Americans1 are using mobile devices every day and many of those are finding less relevance with “desktop” computing. There is something incredibly liberating in having a device with you all the time. A device that [...]
By

Chris Cullmann, Head of Digital, Ogilvy CommonHealth Worldwide, a WPP Health & Wellness company

Biotech Buzz
Venture capital funding trends indicate a healthy environment for biopharma companies. The recent five-year trend has been very good with more dollars being deployed into venture-backed companies, many of which are R&D focused; there is more money available to biopharma companies compared with 10 years ago; and funding deals for early-stage companies seeking first round [...]
By

Denise Myshko

New Players and Old Disrupting The Industry
Disruption has become the new normal for the healthcare and life-sciences industry. And while several companies — industry incumbents, such as payers and providers — have been pursuing strategies to transform the industry and create greater efficiencies, the dynamic changed with the entry of tech giants and other newcomers to the industry. Healthcare has become [...]
By

Kim Ribbink

HBA Rising Stars & Luminaries: Leadership and Vision
PharmaVOICE tapped the nearly 100 industry executives identified by their companies as HBA Rising Stars and Luminaries to identify the biggest trends they believe will impact the industry in the next few years. Top on their list are digital and technology solutions, disruption, and innovation. They also tackle the topics of patient-centricity, health and wellness, [...]
By

Taren Grom, Editor

Speak Out
Synchronizing HCP and Consumer Messages: At The Point of Care and Beyond Mobile devices have transformed the way we experience the world – including how we wait for things to happen. Look around any doctor’s office waiting room, or the line at the pharmacy, or the treadmills at your local gym. People are using their [...]
By

Rick Morello, President of Global Life Sciences, Aptus Health

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