PharmaVOICE - 
September 2011
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In Every Issue
Last Word
Making Strategic Alliances Work Wa’el Hashad, VP, U.S. Cardiovascular and [...]
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Talent Pool
Executive appointments and promotions in the healthcare industry By Carolyn [...]
By

Carolyn Gretton

Tools of the Trade
New electronic and web-based applications, sites, and technologies By Carolyn [...]
By

Carolyn Gretton

PharmaTrax
Sales, marketing, And R&D Trends affecting the healthcare industry By [...]
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Carolyn Gretton

Social Media
Social Media trends, regs, and apps By Robin Robinson FDA [...]
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What’s New
New healthcare-related products, services, and companies BIO Continues Strategic Initiatives [...]
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Carolyn Gretton

UpFront
UpFront Awards… » CSL Behring Receives NORD Award CSL Behring [...]
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Letter from the Editor
The New Market Frontier New segmentation techniques might just be [...]
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Taren Grom, Editor

On The Cover

Customer Centric Segmentation
Marketers are zeroing in on physician and patient targets with new media, new segmentation techniques, and new analytics. Segmentation has gone micro these days, and the ability to target a very specific audience is easier than ever. However, the life-sciences industry has yet to wholly align its marketing strategies with new technologies and their capabilities. [...]
By

Robin Robinson

Features

The Impact of an Integrated Execution Environment on Data Management in Adaptive Clinical Trials
Contributed By Corey B. Dunham, VP Data Management and Statistics, North America Anyone who has baked a cake can tell you that the quality of the ingredients is equally as important as following the recipe. Data quality in clinical trials is much the same way. You can follow the protocol and standard operating procedures completely [...]
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Corey B. Dunham, VP Data Management and Statistics, North America

Decoding Data Dynamics
By Carolyn Gretton The shift in life-sciences development toward more personalized therapeutics is driving a need for proactive clinical data management (CDM) strategies that take into account the volume and complexity of information emerging from today’s clinical trials. Data management is being impacted by a number of variables — more data, technology, expertise — but [...]
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Carolyn Gretton

Hola Mexico: Pharma Drawn to U.S. Neighbor
By Kim Ribbin Growing health coverage, high medical standards, a ­motivated patient population, and huge geographic ­advantages make Mexico an appealing market for the ­pharmaceutical industry. With a population of around 110 million people and a growing focus on healthcare, Mexico has fast become a profitable market for the pharmaceutical industry. The Mexican pharmaceutical industry [...]
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Kim Ribbink

Beyond Stem Cells
By Denise Myshko It may seem like science fiction: a trachea grown from stem cells and implanted into a human being. But it’s not; this is an actual account of the power of stem cells and regenerative medicine. The 36-year-old patient, who had been suffering from late-stage tracheal cancer, received his new trachea in June [...]
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Denise Myshko

Mentoring: More Crucial Than Ever
By Robin Robinson With the industry in constant flux, industry leaders say mentoring is key for career advancement. Declining budgets, the emergence of small innovative startups with fewer resources, busy schedules, and an ever-changing work environment are a few of the factors that make mentoring more important to career development than ever before. Mentoring has [...]
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Robin Robinson

The New Frontier: Therapeutic Vaccines
By Denise Myshko Researchers continue to evaluate the sustainability of powering the immune system to treat cancers and other serious diseases. For years researchers have been trying to find a way to trigger the body’s immune system to recognize cancers and other diseases. Early attempts to use cytokines, proteins, peptides, and immune stimulants as effective [...]
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Denise Myshko

Public Service: Improving Adherence
By Robin Robinson For the next three years, the National Consumer League and its 100 partners will focus on improving adherence for chronic diseases. With almost 75% of patients in the United States not taking medicine as prescribed by their doctors, the public awareness campaign, Script Your Future, has a big job ahead. The campaign, [...]
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Robin Robinson

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