PharmaVOICE - 
February 2004
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In Every Issue
Talent Pool
Pharma POOL Roy Dunbar Mike Heim Dr. John Lechleiter Gerhard [...]
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For Art’s Sake
Creative Review Each month, this department pays homage to memorable [...]
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What’s on Your Mind — Opinions
WHAT’S on your mind opinions Crossing the border Lost in [...]
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PharmaCounsel
PharmaCounsel Legal Counsel: patent management When Form Equals Substance: The [...]
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E-Media
E-Media New electronic and web-based applications, sites, and technologies Oracle’s [...]
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PharmaOutlet
Contributed by Ron Pantello THE HEALTHCARE COMMUNICATIONs INDUSTRY: ON THE [...]
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PharmaTrax
Pharma trax Sales, marketing, And R&D Trends affecting the healthcare [...]
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Letter From the Editor
Pharmaceutical manufacturers spent more in 2003 on new technology in [...]
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Taren Grom, Editor

What’s New
New healthcare-related products, services, and companies Market Measures/Cozint Forms Emerging [...]
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On The Cover

Data Management: Integrating Across the Enterprise
Data Management Integrating Across the Enterprise by elisabeth pena As new technologies allow for the generation of more data than ever before, it is crucial that the pharmaceutical industry develop data-management strategies to translate data into actionable information that can be used to drive business decisions. The pharmaceutical industry is expected to spend 42% of [...]
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Features

Distribution Support Systems
Distribution support systems More sophisticated products mean new and more elaborate distribution-support systems are needed to move the manufacturer closer to the patient. In an exclusive to PharmaVOICE, David Hileman, VP of RxCrossroads, discusses the changing dynamics of distribution channels and shortening the distance between manufacturer and patient. T wenty-five years ago, distribution channels for [...]
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Dear Diary: Unlocking the Patient Experience in Real Time
Dear Diary Unlocking the Patient Experience in Real Time By Denise Myshko Patient diaries As cost and implementation concerns over the use of hand-held electronic patient diaries begin to ease, companies are starting to recognize The potential for accessing patient feedback in real time. Electronic diaries can potentially provide better-quality data, faster time to data [...]
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Denise Myshko

Nanotechnology: It’s a Small World
Nanotechnology It’s a Small World BY DENISE MYSHKO The biggest thing right now in the industry just may be the smallest. A growing interest in nanotechnology – the ability to work at the atomic and molecular levels – is spurring R&D investments in pharmaceutical discovery, diagnostics, and drug delivery. In the long term, this research [...]
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Denise Myshko

E-xpanding Sample Delivery
There’s an important reconciliation that must be made between the traditional methods of distributing drug samples and using e-sampling as a platform for greater marketplace penetration. How companies incorporate e-sampling into the business plan is the next challenge. Pharmaceutical product sampling is big business. The industry spends about billion in the United States on [...]
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Kim Ribbink

Thomas Ebeling: A Leader on a Mission
A Leader on a Mission BY KIm Ribbink With a strong consumer background, Thomas Ebeling, CEO of Novartis Pharma AG and head of Novartis’ pharmaceuticals division worldwide, has the company positioned for growth. T homas Ebeling’s focus is to make sure Novartis is considered best in class by both doctors and patients. He is applying [...]
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Kim Ribbink

Table of Contents
on the cover Data management -Integrating across the enterprise As new technologies allow for the generation of more data, it is becoming increasingly crucial for the pharmaceutical industry to develop strategies to translate data into actionable information that can be used to drive business decisions. 8 FEATURES Dear diary: Unlocking the patient experience in real [...]
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