Patient Centricity Works
Ensuring a patient-first strategy drives real results in commercial pharma
Does patient centricity work? Actually, yes. There are increasing volumes of evidence that demonstrate that when you focus on the difference you make to patients, your commercial performance will improve. And, as other stakeholders adapt to the same economic conditions, driven by data and our ability to measure outcomes, it improves even further.
But now we move to the question of ‘how’, hence this whitepaper. We have built this paper collaboratively with people from around the world, sourcing insights from different companies and different departments (see list below). This provides a showcase of examples of how patient centricity can be brought to commercial teams. Our intention is that it will ignite ideas in your mind and will spread even further.