Patient Centricity on Trial

Provided By:

HAVAS LYNX GROUP

June 10, 2019

This white paper explores how some of the world’s most innovative companies are bringing the patient experience front and centre in clinical trials, and reaping the benefits of doing so. From protocol design to recruitment and retention, it’s about seeing every touchpoint that a patient or their career has with a trial as an opportunity to improve experience and therefore engagement.

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