Oncology Market Research Faces a Supply and Demand Problem
This white paper provides critical information about obstacles to continued oncology research and recommendations for effectively overcoming them.
It first traces current and projected trends in the field of oncology and related market research.
Next it presents key findings from an internal research study conducted by MedSurvey in April 2019 to assess the state of medical market research and to learn about how the industry can improve.
Finally, drawing on both the results of MedSurvey’s internal research study and its 42 years of expertise in the medical market research space, this white paper discusses in depth the primary ways in which the medical market research industry is exacerbating the oncology supply and demand problem, and offers strong recommendations for change, both short-term and long-term, which will be crucial for ensuring that medical market research on oncology remains viable going forward.