Launch Excellence: Once in a Life Cycle Opportunity

Provided By:

Health Advances

July 25, 2018

By Mike Davitian, Haley Fitzpatrick, Grace Perkins, Tara Breton, Remy Denzler, and Dean Giovanniello

In business, we all know it is important to make a good first impression, but in pharma, that may be understating it: an effective commercial launch may swing cumulative revenue by billions of dollars.

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