Enhanced Methods to Maximize Your KOL/Influencer Identification and Activation

Provided By:

W2O Group

July 24, 2018

Who is an Influencer? Who is a Key Opinion Leader (KOL)?
These questions used to be easily answered with clear data and research tools. While additional dimensions always existed, they were hard to discern. And now, social and digital activity have expanded the definition of who is influential and what makes them so.

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