The Innovation Imperative: The Future of Drug Development
The impact of innovation is evident across a number of industries but has not been fully realized within the pharmaceutical industry. With rising R&D costs, a more crowded marketplace and increased focus on value demonstration, developers face mounting pressure in bringing drugs to market. Yet, opportunity exists to meet the growing health needs of the world’s patients by leveraging new innovations that enhance drug development and market access in a way that is timely, safe, impactful for patients, and sustainable for the industry.
Listen to the related podcast, “Driving Drug Development Innovation Through Patient Centricity” using the link below.
Read the related article, “Breakthrough Drug Development Innovations: Increasing the Likelihood of Market Launch” using the link below.