“Behavioral science” is becoming a buzzword for pharma. Why? Because behavior is a barrier to meeting brand objectives. This barrier could be in the form of a patient’s adherence, a patient’s reluctance to start a new therapy, or even a healthcare provider’s clinical inertia.

So, how do you know if you have a real behavior problem? More important, how do you know if you need a behavioral science solution?

In this white paper, you will ask yourself 4 questions about behavioral science for your brand.