Addressing Unmet Needs of Patients and Providers in Rare and Complex Disease
Andrea Heslin Smiley, President and Chief Executive Officer, VMS BioMarketing
Tami Moscatiello RN, OCN, Clinical Nurse Educator, VMS BioMarketing
As the growth of rare and complex disease continues to skyrocket, more than ever, pharmaceutical manufacturers must address the unique challenges of providers and their patients to differentiate their brand. Providers and their staff have a lack of knowledge; they face continued time constraints, and with the growth of new products it’s difficult to keep it all straight. At the same time, patients are struggling with a difficult diagnosis, lack of information, financial burdens, lack of empathy, and isolation – all of which impact outcomes. During this webinar we will identify strategies to overcome the barriers facing patients and providers in rare and complex therapies and share how a Clinical Nurse Educator can differentiate the patient and provider experience to improve outcomes.
Key takeaways from this webinar include:
• Identify the unmet needs of patients and providers
• Provide strategies for overcoming barriers facing patients and providers in rare and complex disease
• Uncover how utilizing a Clinical Nurse Educator can differentiate the patient and provider experience to improve outcomes.
Who should attend:
Pharmaceutical, biotech or medical device industry leaders with responsibility for any of the following
• Medication adherence programs
• Product launch
• Brand management
• Access services
• Clinical trial education
• Patient and HCP education
About the Sponsors
VMS BioMarketing is a leading provider of patient support solutions focused on empowering healthcare providers and patients through education, training, and ongoing health coaching. For more than 20 years, VMS has been dedicated to enabling Clinical Educators to provide the personalized support necessary to help patients successfully start and stay on therapy.For more information please visit www.vmsbiomarketing.com.