Medical Storytelling: Combining High Science and High Emotion for High Impact
Philippe Vitat, Executive Medical Director, Avant Healthcare
Susan Bertocci, Group Creative Director, Avant Healthcare
Todd Wright, Senior Vice President, Avant Healthcare
During this presentation, the speakers will share their insights on transforming medical education content from a package insert rehash into a compelling, compliant medical story. They will highlight how you can take healthcare provider audiences from being passive listeners to active participants by
- Capturing and keeping their attention, reception, and recall
- Provocatively challenging healthcare providers to think differently
- Motivating behavior changes that lead to improved patient care
Who Should Attend?
- Marketing Management
- Product Management
- Medical Education Management
- Medical Affairs
About the Sponsors
Avant Healthcare is a medical and marketing communications agency that strategically partners with pharmaceutical and biotechnology clients to engage and educate healthcare providers. By reshaping peer-to-peer education, Avant Healthcare can help you change the beliefs of healthcare provider audiences.For more information please visit avanthc.com.