Medical Storytelling: Combining High Science and High Emotion for High Impact

Sponsored by: Avant Healthcare

Philippe Vitat, Executive Medical Director, Avant Healthcare
Susan Bertocci, Group Creative Director, Avant Healthcare
Todd Wright, Senior Vice President, Avant Healthcare

Wednesday - October 17, 2018 / 1:00pm ET / 10am PT
Free Event

During this presentation, the speakers will share their insights on transforming medical education content from a package insert rehash into a compelling, compliant medical story. They will highlight how you can take healthcare provider audiences from being passive listeners to active participants by

  • Capturing and keeping their attention, reception, and recall
  • Provocatively challenging healthcare providers to think differently
  • Motivating behavior changes that lead to improved patient care

Who Should Attend?

  • Marketing Management
  • Product Management
  • Medical Education Management
  • Medical Affairs

About the Sponsors

Avant Healthcare is a medical and marketing communications agency that strategically partners with pharmaceutical and biotechnology clients to engage and educate healthcare providers. By reshaping peer-to-peer education, Avant Healthcare can help you change the beliefs of healthcare provider audiences.

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