Engaging Gen X and Millennials Successfully in the New Patient Economy

Sponsored by: RAPP

Maryann Kuzel, SVP, Head of Healthcare Strategy, North America

Wednesday - November 30, 2016 / 1:00pm EST
Free Event

There’s a population tsunami approaching: the coming of age of the Gen X and Millennial generations. And it’s fueling the rise of the new Patient Economy. These generations account for about 50% of the U.S. population, and they are a powerful force for change.

In the new Patient Economy, how each generation consumes healthcare and engages with pharmaceutical brands is vastly different than the past.

As a result, commonly used approaches are simply no longer effective for engaging patients — and more importantly, delivering better patient outcomes. Pharmaceutical marketers must transform their patient engagement model and customize their approach to each distinctly different generation.

In this webinar, you’ll learn tips and strategies for how to create winning experiences with the Millennial, Gen X and new Baby Boomer generations in the new Patient Economy. For example:

  • How each generation’s different life experiences have shaped their core values, and how this impacts their health attitudes and behaviors
  • What each generation really wants in the new Patient Economy
  • Proven strategies for delivering superior patient experiences and outcomes
  • Practical examples for achieving success in prevalent and growing therapeutic categories, from orphan diseases to targeted cancer treatments and chronic conditions

To learn the strategies you need to succeed with each generation in the new Patient Economy, register today.

Maryann Kuzel

Maryann Kuzel is a Life Science executive and transformational leader who consistently drives brand growth through digital and marketing innovation for pharmaceutical and consumer healthcare companies. She has spent her entire career leading companies through the ever-evolving pharmaceutical and marketing landscape, while leveraging her deep expertise in customer engagement, smart data, analytics and brand strategy. Maryann writes and speaks extensively on topics related to the pharmaceutical industry, and is currently SVP, Head of Healthcare Strategy for RAPP in North America.

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About the Sponsors

RAPP is a CRM/digital agency that connects brands and people in the moments that matter through transformational digital- and data-led experiences. At RAPP, we’ve been observing real people’s lives for 50 years. With this unrivalled depth of first-person data coupled with modern advances in technology and analytics, we create winning experiences with precision and empathy for both healthcare and consumer brands.

For more information please visit www.rapp.com.

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