SHOWCASE: Brand Building: Building the Brand in a Competitive and Digital Market


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SKU: 3745.

Product Description

Heightened competition, globalization, a tougher regulatory market, and an increasingly savvy consumer base are putting pharma companies on notice when it comes to building and promoting their brands. On top of these demands, new ways to reach a target audience and through new media mean companies need to be on their toes and open to creative new ideas and concepts that embrace a patient-centric approach.