Commanders & Chiefs: Chief Digital Officers


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Product Description

Some say the chief digital officer (CDO) is a “futurist” who predicts trends based on current market conditions and then works to ensure that the business moves to react to those conditions. Others consider the CDO to be that executive who brings together various disciplines within an enterprise to reinvent the business, thereby creating a new competitive advantage. CDOs typically live at the intersection of technology application, customer experience, and corporate strategy.