Letter from the Editor


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Product Description

Integrating E-Detailing

According to Manhattan Research, 2004 will be the pivotal year for the future of pharmaceutical e-detailing programs.
Pharmaceutical companies are finding that although the cost of detailing products to physicians is rising, tangible results are not. E-detailing can strengthen the pharmaceutical-physician relationship by offering physicians an opportunity to improve the way they work, and at the same time, cut costs and increase revenue for pharmaceutical companies.
But achieving results with e-detailing, according to IBM Institute for Business Value, requires companies to go beyond just doling out data when and where doctors need it, but helping them provide better care with access to drug information they value and trust…