A Big Case for the Midsized Agency


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Product Description

You know the stories well. A biotechnology or diagnostics company approaches the stage where their first product is ready to enter Phase III clinical trials, and they must brace themselves for incorporating commercial operations into their business model, sometimes for the first time. Or perhaps it’s a midsized pharmaceutical company launching or acquiring a product in a new therapeutic area. Or the story might be a large pharmaceutical company with a product that is anticipated to occupy a niche in the marketplace. When preparing for any of these situations, the need for a strategic, resourceful, and nimble advertising agency partner becomes clear — and the combination of service and creativity needed to support these firms defines the emerging role of the midsized agency…