Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good pharmaceutical advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.
Contributed by Neil Paulino, Senior VP, Director of Creative Services, Ferguson, a part of CommonHealth
I really like this Gemzar ad; it offers a unique approach to showing the strength of the human spirit against difficult odds…