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Product Description

Women are the Sales “Force”

Pharmaceutical companies that tap into women’s power to influence health decisions for family, friends, and communities are finding the ultimate tipping point. Picture women as the hub in the center of a wheel. The wheel represents women as influencers, as caregivers, as community leaders, and as careerists. They make 85% of healthcare decisions and purchase 75% of OTC products. More than 70% of caregivers are working women, and 95% of women are knowledgeable about diagnosis and treatment of diseases their parents suffer from…