Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Creating good healthcare advertising and marketing requires agencies to think out of the box and clients who dare to be different. PharmaVOICE is pleased to give these vanguards their due recognition.
Genta’s Anticancer Pipeline
Contributed by Todd LaRoche, Senior VP, Managing Director of Creative, Palio Communications
A little creative tension can go a long way to engage an audience quickly and more deeply than almost anything else. Unfortunately, all too often in the pharmaceutical advertising space, we see marketing efforts that appeal to a physician’s data-driven, MOA-centric world view — people rising up on mountain charts of efficacy data or visual metaphors for the way a drug works…