No matter what the sector or the task, metrics make it possible to measure an outcome, whether it’s patient recruitment or a creative advertising execution. Metrics drive informed and effective decision making. In today’s highly competitive environment, creating even the slightest edge in terms of performance improvement can mean dollars saved, improved timelines, and, the ultimate goal: better healthcare options for patients. Initiatives that incorporate benchmarking, goals, metrics, and organizational change can turn business strategy into action.
Experts representing both the clinical and marketing arenas provide their insights on best practices; the importance of developing performance metrics for marketing and clinical research and how these measurements impact outcomes; whether metrics should be broadly or narrowly focused with regard to objectives, measures, and individual or team outputs; and ways that information can be shared across functional silos to enhance productivity…
Best-practice processes — Clinical
Best-practice processes — Marketing
Experts on this Topic
Kirk Gallion. President, Octagon Research Solutions Inc., Wayne, Pa.; Octagon is a leader in the electronic transformation of clinical R&D and offers a suite of regulatory, clinical, process, and IT solutions to the life-sciences industry. For more information, visit octagonresearch.com.
Joe Gattuso. President, MBS/Vox and Director of Strategic Insight & Account Planning, CommonHealth, Parsippany, N.J.; MBS/Vox is the research-based consultancy unit of CommonHealth specializing in the analysis of physician-patient communication. For more information, visit commonhealth.com/mbsvox.
John Jakovlic. VP, Director of Process Excellence, GSW Worldwide, Westerville, Ohio; GSW Worldwide, an inVentiv Health company, is one of the largest healthcare advertising agencies in the world. For more information, visit gsw-w.com.
John Nosta. President of Noesis, part of CommonHealth, Morristown, N.J.; Noesis is a professional advertising and promotion agency providing creative thinking to bring out the best in healthcare marketing. For more information, visit commonhealth.com/noesis.
Jack Porter. Cofounder, DecisionView Software, San Francisco; DecisionView is a developer of performance optimization solutions with a focus on the pharmaceutical and life-sciences industries. For more information, visit decisionviewsoftware.com.
Bill Stevens. Senior Director, Life Sciences, Cognos, Burlington, Mass.; Cognos is a provider of enterprise planning and consolidation, business intelligence, and performance management software. For more information, visit cognos.com.